Performance Senior Executive, D2C
We are seeking a highly motivated and data-driven Performance Senior Executive to take ownership of our advanced digital marketing initiatives. This role requires a strategic thinker with proven expertise in planning and executing full-funnel communication campaigns across major e-commerce platforms like Shopee, Lazada, and TikTok. You will be instrumental in driving continuous optimization, analyzing real-time KPIs, and transforming complex performance data into actionable insights to ensure maximum ROI and sustained business growth for our clients.
What You'll Do
- Plan and execute full-funnel communication campaigns across e-commerce platforms (Shopee, Lazada, TikTok,..).
- Monitor and optimise campaigns in real-time based on KPIs to ensure maximum performance and ROI.
- Proactively provide data-driven insights and recommendations for budget allocation and strategy adjustment.
- Develop and lead performance marketing strategies across channels, including SEM, paid social, display, video, and affiliate.
- Set and manage KPIs aligned with client business objectives.
- Continuously analyse campaign performance and prepare reports with actionable recommendations.
- Execute, optimise, manage, and monitor campaign performance and profit.
- Conduct market research and identify emerging trends, consumer insights, and growth opportunities.
- Collaborate with planning teams to develop monthly, quarterly, and annual campaign roadmaps based on product and business goals.
- Drive ongoing A/B testing and experimentations to optimize creatives, bidding strategies, and targeting for continuous improvement.
Who You Are
- Bachelor’s degree (communications, marketing, advertising, or media preferred).
- More than 3 years of experience in digital marketing fields, E-Commerce, or a digital marketing agency, with experience in planning/optimising for E-commerce performance marketing.
- Ability to prioritize and organize workload.
- Good business sense and the ability to manage a budget.
- Strong understanding of all media types, with a strong focus on digital.
- Strong quantitative and analytical skills, including working with budgets and numbers.
- Researching, critical & logical thinking, teamwork.
- Good at verbal and written communication skills.
- Experience in Analytics & Measurement Tools (Google Analytics 4, GTM) would be an added advantage.
- Proficiency in Microsoft Excel, PowerPoint, and Word.
- Good command of English.
Why You’ll Love It
- Competitive Salary.
- Performance Review (2 times per year).
- Performance Bonus (1 time per year from 0.5-month to 3-month salary amount).
- Annual Leave: 15 days and other leave types.
- Private health Insurance.
- MacBook to be provided.
- Good chance to explore new trends in the digital market.
- Opportunity to learn and work with the most advanced advertising technology platforms.
- Work in a professional, active, international, and dynamic environment.