User Acquisition Manager, Publisher Growth
The User Acquisition Manager is a strategic leadership role responsible for defining and executing our profitable global multi-channel user acquisition strategy. You will lead a high-performing UA team, overseeing optimization across all major ad platforms and networks. This role requires an expert to leverage performance data (ROAS, ARPU) to maximize campaign efficiency, build strong external partnerships, and collaborate cross-functionally to ensure UA efforts achieve significant business and revenue scale.
What You'll Do
- Plan, manage, and optimize multi-channel user acquisition campaigns across key platforms such as Google Ads, Facebook Ads, Tiktok, AppLovin, Mintegral, Moloco, Liftoff, UnityLevelPlay and other ad networks.
- Lead, mentor, and develop a high-performing UA team, ensuring operational excellence, consistent skill growth, and strong execution across campaigns.
- Drive performance optimization by analyzing key metrics including CPI, ROAS, ARPU, Retention rates, and cohort behaviors at the channel, campaign, and geo level to maximize efficiency and scale.
- Build and maintain strong partnerships with ad networks, platforms, and strategic vendors to gain insights, negotiate opportunities, and stay ahead of new features and betas.
- Refine and enhance UA processes, tools, and workflows, ensuring scalability, accuracy, and constant improvement in campaign management.
- Collaborate closely with Product, Monetization, Creative, and Data teams to align goals, influence product direction, and strengthen overall growth performance.
- Monitor market dynamics and competitor activities, identifying emerging trends and opportunities to refine UA strategy.
Who You Are
- 4+ years of hands-on user acquisition experience in mobile gaming or apps.
- 2+ years of team leadership or people management experience, with proven ability to coach, motivate, and build a high-performing UA team.
- Strong preference for candidates with experience in Hybrid Casual, Casual, or IAP-driven growth models.
- Deep technical understanding of the mobile growth ecosystem, including MMPs (e.g., AppsFlyer, Adjust), mediation platforms, analytics tools, SDK ad networks, and DSPs.
- Highly analytical and data-driven, with the ability to turn complex insights into actionable strategy.
- Self-motivated and outcome-oriented, capable of managing multiple priorities in a fast-paced, evolving environment.
- Excellent communication skills in English, with the ability to collaborate effectively across teams and stakeholders.
Why You'll Love It
- Competitive Salary
- Performance Review (2 times per year)
- Performance Bonus (1 time per year, from 0.5-3 months' salary amount)
- Annual Leave: 15 days and other leave types
- Private Health Insurance
- TGIF, monthly birthday, and other fun events
- A MacBook to be provided
- Good chance to explore new trends in the digital market
- Opportunity to learn and work with the most advanced advertising technology platforms
- Work in a professional, active, international and dynamic environment