Press Relations Specialist (Philippines)
Workyard is a growing startup focused on the U.S. construction and trades markets, operating in an industry where $300 billion is spent annually on labor. We build SaaS technology that helps construction companies manage their workforce, bringing trust, transparency, and accountability to a space that has historically had very little of either.
With a strong core product and a multi-product roadmap ahead, we are hiring a Press Relations Specialist to grow how Workyard is mentioned and cited across the sources that matter.
This is a fully remote, hands-on execution role sitting within the content team and reporting to the Head of Content.
Note: This role requires full working rights in the Philippines
About the Role
You will own the outreach pipeline that earns Workyard brand mentions and citations in third-party publications, industry blogs, and media outlets. This is not a backlink role. The goal is visibility in the sources LLMs cite when generating answers about construction workforce management, contractor time tracking, and field service software.
You will run cold email outreach at real volume, manage every thread from first contact to confirmed placement, and brief our writers on the content each pitch requires. The writing team handles copy. You own the pipeline, the relationships, and the placements. Critically, this is not a role that waits for something to announce before pitching. A core part of the job is proactively identifying story ideas, angles, and news hooks that will earn coverage in high-authority, contextually relevant publications, and driving those ideas through to placement.
You will use tools like Peec and AIrefs to map where Workyard is and is not being cited, and turn that data into a prioritised outreach list that moves our visibility where it counts.
What You'll Do
Outreach Execution
Send personalised cold emails to authors, editors, and content managers pitching Workyard for inclusion in their content. No template blasts.
Follow up consistently. Most placements happen on the second or third touch.
Keep the CRM clean. Every contact, email, and outcome logged.
LLM Visibility Analysis and Target Prioritisation
Use Peec, AIrefs, and similar tools to identify where Workyard is cited, where it is missing, and which sources competitors are earning that we are not.
Build and maintain a working outreach list ranked by LLM visibility impact. Keep it current as citation patterns shift.
Flag meaningful changes in the data to the broader marketing team.
Content Collaboration
Proactively develop story ideas, angles, and news hooks worth pitching to high-authority, contextually relevant publications without waiting for product updates to land in your inbox. Spot the industry data, customer narratives, and timely angles that editors actually want to write about, and bring those to content leadership before the window closes.
Work with writers and content leadership to develop reactive angles too: product updates, customer wins, data points, and company milestones that are worth pitching out.
Brief writers before they start. Specify the publication, format, angle, tone, and any submission requirements.
Review everything before it goes out to confirm the framing fits the outlet.
Stay aligned with content leadership so pitching opportunities tied to the product roadmap do not get missed.
Measurement and Reporting
Report monthly on outreach volume, response rates, placements earned, and Workyard's LLM citation rate. Peec and AIrefs are the primary source of truth.
Feed into share-of-voice tracking against key competitors in both media and LLM outputs.
Who You Are
You are a natural story-spotter. You do not wait for product updates to land in your inbox. You are actively looking for the angles, data points, and industry narratives that give editors at high-authority publications a genuine reason to include Workyard.
You know how to work a pipeline. Cold email and follow-up, day in and day out, without someone prompting you to keep it moving.
You understand this is not a backlink role. The goal is citations in sources LLMs draw from, not traffic or domain authority.
You write a good cold email. Specific, direct, and worth responding to. You are not precious about low reply rates.
You understand how editorial placements work: when to pitch a press release, a guest post, or an expert quote, and what each type of publication is actually open to.
You can work alongside writers without trying to do their job. You brief clearly, review for fit, and hand off cleanly.
You are curious about AEO and GEO. You do not need to arrive knowing tools like Peec or AIrefs, but you will pick them up fast.
You have 2 to 4 years in Press Relations, digital PR, or link building. You have done cold email at real volume and have placements to show for it.
You are comfortable being evaluated on results: placements, citation rate, and share of voice.