Principal of Market Strategy & Planning
$280k - $315k USD
Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.
*Banking services provided by MVB Bank, Inc., Member FDIC
We’re looking for a strategic, cross-functional leader to join our marketing organization to drive cross strategy through multiple initiatives across Credit Karma and TurboTax. As the leader of Marketing Strategy & Operations, you’ll partner closely with senior leaders across Marketing, Product, Corporate Strategy, and Analytics to align end-to-end go-to-market plans, lead resourcing and investment strategy, establish performance reporting frameworks, and own executive opmechs.
This role is ideal for someone with a background in management consulting, in-house marketing strategy, and a track record of enabling high-growth product launches. You’ll be equally comfortable writing strategy papers, diving into data, resolving GTM conflicts, and aligning multiple senior leader stakeholders behind a shared narrative.
What you'll do:
- Partner with cross-functional teams to build and maintain integrated GTM strategies across high-priority company bets that deliver cohesive member journeys and drive ecosystem growth across TurboTax and Credit Karma
- Identify and resolve GTM conflicts across messaging, timing, or resource allocation
- Represent Marketing in cross-functional strategic planning forums, including direct contribution to strategy papers and executive business reviews
- Develop and maintain a cohesive narrative across all GTM efforts, connecting fragmented workstreams into a single, executive-ready story
- Reduce executive burden by owning high-quality inputs for monthly and quarterly business reviews
- Define and operationalize a marketing performance framework across strategic and core initiatives in partnership with Finance and Analytics
- Lead operating mechanics (e.g. reviews, forums, milestone updates) that keep work aligned and on track across GTM teams
- Partner with the Program Management and Operations leader to align execution within strategic programs
What we are looking for:
- 10+ years of experience in marketing strategy, business operations, or management consulting
- Proven ability to operate at both the strategic and executional level
- Executive presence and strong storytelling ability across written and verbal formats
- Deep familiarity with go-to-market planning, product launch cycles, and performance reporting
- Track record of influencing cross-functional teams and driving alignment across complex, ambiguous environments
- Experience working directly with senior executives (CMO, GM, Head of Product, etc.)
What we would like to see:
- Experience in high-growth consumer tech or agency-side marketing strategy
- MBA
Pay Transparency Notice:
Credit Karma’s mission of championing financial progress for all starts from within. That’s why we implemented role-based compensation, which ensures people who are in the same role receive the same pay with variations for geographic location only. It’s all part of a more comprehensive DEI strategy that helps level the playing field. The base salary range for this role is $280,000-$315,000, plus equity and benefits.
Benefits include:
- Medical and Dental Coverage
- Retirement Plan
- Commuter Benefits
- Wellness perks
- Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
- Education Perks
- Paid Gift Week in December
Equal Employment Opportunity:
Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.
Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.
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