Principal Partner Marketing Manager

Rewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies (2023 Deloitte Fast 50). We invite you to read our startup story to learn where we came from and where we’re going.

Read about our mission, story and values here.
To find out more about our perks, click here.
Some of our Blogs might help you get a better understanding of what we do here. You can find them all here.

Thriving at Rewind:

We embrace the fast-paced, ever-changing nature of startup life. If you love working with speed, agility, and creativity, you’ll feel right at home here. Here's what it takes to succeed with us:

• Team-First Mentality: We put teamwork at the core of everything we do, believing that we are better when we are together. Success is shared, and when the team wins, we all win.

• Performance-Driven Mindset: We are proactive, goal-oriented, and focused on delivering tangible, high-quality results. We go beyond meeting expectations - we aim to exceed them.

• Flexible Work-Life Approach: We encourage balance and understand the need to recharge. While we stay agile for urgent needs, we make sure there's time to recover and enjoy life.

• Customer Centricity: Our commitment to customers shapes everything we do. We listen, build relationships, and innovate - from our dedicated customer support team to our engineers, everyone at our company is focused on solving problems that matter most to our users.

• Taking Initiative: We value ownership and proactive problem-solving. We encourage team members to think creatively, take ownership, and lead improvements. Your ideas and actions drive our success.

• We Make Time for Fun: We work hard and make time to enjoy the journey. It’s not just about hitting milestones—it’s about making the experience rewarding along the way.

Principal Partner Marketing Manager

Reporting to the Director of Partnerships, the Principal Partner Marketing Manager is a senior, strategic leader responsible for defining and scaling Rewind’s partner marketing strategy. This role combines high-level strategy, hands-on execution, and leadership for a growing partner marketing function. On a team of two, you’ll serve as a mentor and lead architect of partner go-to-market motions that drive measurable partner-sourced and partner-influenced revenue.

You bring deep SaaS experience and a strong command of partner ecosystems, and you thrive at the intersection of data, storytelling, and cross-functional execution. You will shape how Rewind acquires, enables, engages, grows, and retains partners across a diverse and evolving platform ecosystem.

What You'll Do

Strategy & Program Ownership

• Own the end-to-end partner marketing strategy, aligning partner programs with company-level growth goals, revenue targets, and ecosystem priorities.

• Define the partner marketing roadmap, including acquisition, activation, enablement, co-marketing, and lifecycle programs, with clear prioritization and ROI accountability.

• Act as a strategic thought partner to the Director of Partnerships and senior marketing leadership on ecosystem growth, partner monetization, and program investments.

• Create scalable processes and documentation that allow the partner marketing function to grow effectively.
  

Measurement, Insights & Reporting

• Establish and evolve partner marketing KPIs and success frameworks, including partner-sourced and partner-influenced pipeline, activation rates, engagement, and retention.

• Develop and own dashboards, and translate data into clear insights and recommendations.

• Use quantitative and qualitative data to identify trends, risks, and opportunities across partner segments and lifecycle stages.
  

Go-to-Market & Cross-Functional Leadership

• Lead the design and execution of scalable, insight-driven partner GTM initiatives, optimizing for partner experience, revenue impact, and operational efficiency.

• Drive strong cross-functional alignment with Marketing, Partnerships, Sales, Product, and RevOps, serving as the central leader for partner GTM execution.

• Establish clear operating rhythms, project management standards, and accountability for partner launches and campaigns.
  

Partner Lifecycle & Revenue Growth

• Partner closely with Partner Account Managers (PAMs) to analyze partner lifecycle performance and design programs that increase activation, engagement, retention, and pipeline contribution.

• Identify, size, prioritize, and execute new co-marketing, sponsorship, and ecosystem opportunities with a strong bias for ROI.

• Own partner communications strategy and measure impact on engagement, feature adoption, and partner sentiment.
  

Systems, Enablement & Optimization

• Own and optimize the Partner Relationship Management (PRM) and Learning Management Systems (LMS), including segmentation strategy, reporting automation, and usage analytics.

• Develop and continuously improve partner enablement content, using performance data, feedback loops, and experimentation to improve partner outcomes.

• Refine partner program messaging and positioning through market research, competitive analysis, and partner insights.

What you'll bring

• 7–10+ years of marketing experience, with significant experience in SaaS, platforms, or partner-led growth environments.

• Proven track record of owning and scaling partner marketing programs that drive measurable revenue impact.

• Strong analytical and strategic mindset with the ability to turn data into executive-level insights and decisions.

• Deep familiarity with SaaS tools, integrations, PRMs, LMS platforms, and sales operations.

• Experience leading or mentoring others, with comfort balancing people leadership and hands-on execution.

• Exceptional communication and presentation skills; confident influencing senior stakeholders and external partners.

• Human-centric, collaborative approach to working with partners and cross-functional teams.

• Comfortable operating in a fast-paced, high-growth startup environment with evolving priorities.

• Passion for growth, innovation, and building category-defining partner ecosystems.

Location and working hours

This role is remote across Canada, with a preference for candidates working in Eastern Time (EST), ideally in Toronto and Ottawa.

Salary range
~ $100,000 - $130,000

Compensation Philosophy
The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

If your expectations are above this range, it may be because your experience aligns with a more senior level. In some cases, we’re open to hiring at a higher level for the right person and are committed to paying competitively and fairly.

If your experience is closer to an earlier career stage, we may still consider your application. In that case, we would evaluate the role at a different level within our levelling framework, which would correspond to a salary below the range shown.

Pay is just one part of the overall compensation at Rewind.

Why join Rewind

At Rewind, you’ll help shape the future of data protection for thousands of businesses. We’re performance-driven, innovative, and not afraid to challenge what’s possible. You’ll join a team that values trust, accountability, and respect for people’s time — and encourages every employee to experiment, think critically, and grow.

We support innovation through experimentation — including smart use of AI tools — and believe the best ideas come from those who aren’t afraid to push boundaries.

How Rewind Will Support You
We know that enjoying the journey is just as important as reaching our goals. We work hard to create a positive, inclusive environment where fun and laughter are part of our everyday routine. We also offer a variety of benefits to support your success both at work and in your personal life which includes but is not limited to: 

• Flexible work hours

• Employee stock options

• Health benefits

• 3 weeks vacation

• 7 life leave days

• 2 Level Up days for professional development

• 1 volunteer day

• Summer Fridays and office closed during the holiday break in December

• Paid parental leave

• Professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc)

• $1000/year wellness/home office allowance

Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We value how each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. We strongly encourage candidates of all different backgrounds and identities to apply.

AI Usage

Our recruitment process may include the use of artificial intelligence–enabled tools to help manage and review applications efficiently. These tools assist our team, but hiring decisions are ultimately made by human reviewers.