Product Marketeer
Turn product into stories that sell 🚀
At Optimile & Mobiflow, we are looking for a Product Marketing Manager who knows how to turn complex technology into crystal-clear value for customers and sales teams.
You are the connective tissue between Product, Sales and Marketing. You own the story: from positioning and messaging to launches and sales enablement. Your work enables our Growth Marketeer to generate demande and empowers our Sales team to win deals (faster and with confidence).
Why join Optimile & Mobiflow?
- High ownership and strategic impact. You define how our product is positioned in the market.
- Flexible work setup, with hybrid options.
- An international B2B SaaS environment focused on scale, quality and innovation.
- Close collaboration with Product, Sales and Growth (No silos, real influence).
What you'll be doing
🎯 Positioning, Messaging & Market Truth
- Be the single source of truth for our product positioning and value propositions.
- Define and continuously refine buyer personas based on product, sales and customer insights.
- Track competitors and translate insights into battlecards, 'Why we win' stories and objection handling for Sales.
🚀 Go-to-Market, Releases & Product Launches
- Own the GTM strategy for new features and our bi-weekly releases.
- Decide to launch narrative and impact level (minor vs major) together with Product Owners.
- Translate the product roadmap into clear sales enablement and customer-ready messaging.
- Collect post-launch feedback and drive adoption together with Product and Sales.
- Adapt messaging for international markets to ensure local relevance and competitive fit.
✍️ Content Strategy & Agency Collaboration
- Brief our content marketeer and/ or agency with the right substance, hooks and strategic direction.
- Ensure all content (website, blogs, whitepapers, sales collateral) is technically correct and on-brand.
- Guard consistency across all touchpoints, from feature pages to sales decks.
🤝 Sales & Customer Success Enablement
- Build the sales toolkit: pitch decks, one-pagers, case studies, ROI calculators.
- Partner with our technical writer to ensure release notes, manuales and documentation land clearly.
- Train Sales and Support teams on new features, value propositions and objection handling.
🔗 Cross-functional Collaboration
- Be the voice of the market towards Product Management.
- Equip the Growth Marketeer with the messaging and hooks needed for ads, campaigns and lifecycle flows.
Who are you?
- You have 3-5 years of experience as a Product Marketing Manager in B2B SaaS.
- You excel at storytelling: translating technical features into customer value.
- You enjoy market research, competitive analysis and finding positioning gaps.
- You are comfortable managing agencies or freelancers and owning outcomes.
- You thrive in cross-functional roles and love being the 'glue' between teams.
Sounds like your next challenge?
Let's build stories that move markets, together. 🚀