Product Marketing Lead
About Hike Medical
Hike Medical is reinventing musculoskeletal care, starting with feet. Our proprietary AI-vision platform turns a 30-second web-based foot scan—no sensors required—into precision-engineered, 3D-printed insoles that prevent pain before it starts.
We are backed by top-tier VCs and operate out of Boston’s Seaport. We are building a fast, execution-first culture as we sprint toward $100M ARR. With 10x revenue growth from 2023 to 2024 and profitability month-over-month, we are forecasting similar explosive growth for 2026.
The Opportunity
We are looking for a founding Product Marketing Manager to take the function from 0 to 1. This is not a role for someone looking to maintain a playbook; it is for a builder who wants to write one.
As our PMM, you will be the connective tissue between our customers (clinicians, employers, and patients) and our product team. You will lead the charge in turning Hike’s brand into a movement, owning how our value is defined, communicated, and delivered to Fortune 50 clients and major healthcare systems.
What You’ll Do
Build the Feedback Loop (Inbound): You will act as the voice of the customer. You will deeply understand clinical workflows and gather feedback from the field, "boiling it down" for Engineering to drive continuous product improvement and innovation.
Define the Narrative (Outbound): You will take customer success stories and clinical wins and transform them into outward-facing collateral that proves our value. You will craft crisp, confident, and conversion-driven messaging.
Launch Like a Founder: You will help execute the Go-to-Market (GTM) strategy for new features and market expansions, ensuring launches land with clarity, speed, and momentum.
Enable the Field: You will arm our sales team and clinical partners with the messaging, decks, and assets they need to win in high-stakes environments.
Master the Customer Journey: You will map the end-to-end experience for both the clinician and the patient, identifying friction points and opportunities to delight.
Who You Are
A Clinical Empath: You have a unique ability to walk in the shoes of a clinician or patient. You understand their workflows, their pain points, and exactly how our product fits into their day-to-day life.
A “Zero to One” Builder: You have experience establishing Product Marketing in an early-stage environment. You are comfortable building the plane while flying it.
A "Run Through Walls" Operator: You are a self-starter with deep conviction in your vision. You don't wait for permission; you identify the blockage and clear the path to get things done.
An Exceptional Communicator: You are a skilled writer and editor who can say more with less, capable of translating complex technical/clinical details into simple, human value propositions.
Data-Informed, Action-Biased: You care more about bias to action and crisp thinking than matching every bullet point perfectly.
Qualifications
2–20 years of experience in Product Marketing, Content, or Strategy—ideally in a high-growth B2B or healthcare startup.
Proven track record of managing GTM launches and sales enablement.
Experience with O&P clinicians or podiatrists is a plus
What You’ll Get
Competitive Compensation + meaningful equity.
Comprehensive Health: Full medical, dental, and vision benefits.
Relocation Support: $15K relocation bonus if needed.
Prime Location: Daily collaboration with Hike’s founding team at the center of Boston’s Seaport innovation hub.
Impact: The chance to scale a brand that’s transforming MSK care for millions.
The Product: And yes—free custom insoles.