Product Marketing

About Clay

Our mission is to help organizations turn any growth idea into reality.

We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration, especially in a world where AI rewards the teams who think differently. We're already helping thousands of customers — including Anthropic, Waste Management, Figma, and Ramp — go to market with unique data, signals, and AI research.

In 2025, we crossed $100M in revenue and raised a $100M Series C at a $3.1B valuation, backed by world-class investors including Sequoia, CapitalG, and First Round. We also completed our first first employee tender offer and launched a community equity round, for our customers, agency partners, and club members.

Some things to know about us:

• Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, and 50+ Clay clubs.

• Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.

• All employees can work for free with world-class coaches who specialize in creativity, management, and more.

• Our operating principles — including negative maintenance and non-attached action — guide our work.

• Read about us in the NYT, Forbes, First Round Review, and more.

Hear from our employees directly on our Glassdoor page!

Product Marketing @ Clay

The Role

We're seeking an experienced Product Marketing Lead to own the foundational product messaging and positioning that drives Clay's product innovations and launch strategy.

What You’ll Do

• Create clear product messaging - Build messaging that helps everyone at Clay talk about our products in the same way and make complex features easy to understand for different audiences with business outcomes in mind

• Help shape what we build - Work with Product teams to decide which features matter most and figure out how to position them in the market

• Launch products that get noticed - Turn product releases into exciting market moments that people actually care about and want to try

• Develop buyer insights - Build detailed buyer personas and messaging that converts, plus competitive analysis that helps teams win against key rivals

• Enable sales teams - Create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals

• Drive customer expansion - Create programs and materials that help existing customers grow their usage and increase their investment in Clay

• Build customer advocacy - Develop compelling case studies, success stories, and reference programs that support the sales process

• Build systems that work as we grow - Create simple, repeatable processes for launches and releases that won't break as the team gets bigger

• Keep teams aligned - Make sure Product, Marketing, Sales, and Customer Success are all on the same page about what we're launching and why

• Use AI tools to work smarter - Leverage AI tools (including Clay) to automate routine tasks and make your work more effective

What You'll Bring

• 5+ years of product marketing experience at high-growth B2B SaaS companies

• Success leading cross-functional teams across Marketing, Product, and GTM, building and scaling processes in a dynamic startup environment

• Deep experience partnering with Product teams on messaging, positioning, and bringing products to market alongside Marketing and Sales teams

• Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel

• Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives

• Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations

• Creative problem solving to drive business outcomes through first principles thinking and creative solutions

• Thrives in ambiguous environments and excellence navigating fast-moving, early-stage environments

• Experimentation mindset to utilize AI tools (including Clay) to optimize and scale Product Marketing workflows

• Previous experience in GTM ecosystem, Management Consulting, Product Management a plus