Product Marketing Lead
About Taktile
Taktile is the agentic decision platform for financial services that delivers superior outcomes and reduced operational costs without compromising on compliance. We unlock fastest time to value in the industry by combining AI agents and humans in the loop and equipping them with proprietary business logic, data and external integrations. By balancing the speed of AI with the strategic focused judgement of humans, Taktile enables institutions to scale high-stakes decisions across onboarding, credit, and AML while staying in control. Already powering millions of decisions every day, Taktile helps banks, fintechs, and insurers move from vision to value in weeks, with customers including Mercury, Zilch, Kueski, and Allianz.
About the role
We're looking for a hands-on Product Marketing Lea to join our marketing team and define our go-to-market strategy, own product positioning, and drive revenue outcomes across Taktile's AI-native decisioning platform.
The ultimate outcome of this role is to drive pipeline and revenue growth by ensuring our products are clearly positioned, well launched, and effectively adopted by the market.
This is a senior individual contributor role reporting directly to our V of Marketing. You'll be the key connection between product innovation and market success - leading cross-functional alignment across sales, product, and customer teams to shape how we go to market and win.
What you'll do
Define & Own Go-To-Market Strategy
Define GTM strategy for key segments and drive integrated campaigns that build pipeline - making data-informed bets on where to focus and how to win
Own the messaging architecture across all customer-facing assets - ensuring one-pagers, solution briefs, and web pages reflect a consistent, differentiated narrative
Partner with demand gen to shape campaign strategy, identifying high-leverage formats and channels based on pipeline and conversion data
Drive Customer-Centric Messaging
Define and maintain a consistent, clearly differentiated (audience-specific) messaging framework for our platform
Translate technical capabilities into differentiated positioning - identifying under-leveraged value props and recommending shifts based on competitive dynamics and win/loss analysis
Synthesize customer insights by analyzing sales calls and buyer conversations to inform the broader strategy
Drive Sales Enablement
Design and own the customer evidence strategy - identifying which stories to tell, to which audiences, and at which buying stages to maximize deal influence
Diagnose enablement gaps through pipeline and conversion analysis, then build the frameworks and tools (playbooks, decks, battlecards) that measurably improve deal velocity
Shape Market Strategy
Manage analyst relations (e.g., Gartner, Forrester
Own the competitive strategy: build frameworks for ongoing intelligence gathering, synthesize insights into actionable recommendations, and equip the org with positioning that wins
Identify and recommend strategic shifts - in segment focus, positioning, or GTM approach - based on pipeline data, win/loss patterns, and market signals
What you'll need
5+ years in B2B product marketing, with increasing scope and strategic ownership
Proven ability to translate complex technical products into business value
Experience with complex (enterprise) sales in B2B SaaS/AI solutions
Track record of defining GTM strategy - including segment selection, positioning bets, and launch frameworks - not just executing plans
Track record of driving measurable revenue impact through marketing initiatives
Strong analytical mindset with focus on data-driven decision making
Proven ability to drive cross-functional alignment and lead through influence in ambiguous, fast-moving environments
Programs: GSuite, Notion, Miro, Figma a plus, eager to work with AI tool
Nice to have
Good understanding of AI/ML concepts
Experience in financial services decisioning (e.g., fraud prevention, or credit underwriting)
Background in both startups and scale-ups