Product Marketing Manager
Join Apiiro — Design, develop, and deliver secure software faster
Apiiro is a fast-growing startup at the forefront of the application security field. Our cutting-edge platform is designed to help development teams build secure software quickly, enabling them to move faster while managing risks. As pioneers in the app-sec space, we’re shaping the future of secure software development. If you're looking for an exciting opportunity to make a significant impact and grow with a passionate team, Apiiro is the place to be.
The opportunity
We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the “Most Innovative Startup” and were also named a Gartner Cool Vendor in DevSecOps.
Reporting directly into the VP of Marketing, you will play a pivotal role in Apiiro’s marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.
What You Will Do
- Develop and maintain positioning and messaging frameworks
- Research industry trends to proactively recommend messaging and content that will resonate with target audiences
- Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
- Analyze competitors and develop battle cards
- Understand the analyst landscape and helping to craft briefing materials and follow-up for them
- Lead product launches, from building the message to overseeing the development and rollout of new collateral
- Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
- Lead sales and partner enablement
- Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey
What You’re About
- Enthusiastic about helping to build a game-changing company!
- Ability to develop compelling messaging and razor-sharp positioning
- Demonstrated ability to translate technical concepts into value-based messaging that resonates with both business and technical audiences
- Flexible, well-rounded, and with the ability to adapt to changing priorities
- 5+ years of experience in B2B security, preferably SaaS-based
- Excellent verbal and written communicator and creative thinker