Product Marketing Manager

Why this role is exciting

As a Product Marketing Manager at Vay, you aren’t just launching a product; you are pioneering a fundamental shift in mobility through teledriving technology. You will operate at a high-velocity pace, translating complex remote-driving systems into a seamless consumer experience as the company scales its fleet across global markets.

This role offers a unique growth trajectory, placing you at the intersection of deep-tech innovation and urban infrastructure. You will be responsible for defining the go-to-market strategy for a service that is actively redefining vehicle ownership and on-demand transportation on a massive scale.

What you’ll be driving

At Vay, the role of a Product Marketing Manager is about more than just managing a launch; it is about steering a fundamental shift in how the world moves. You will be at the helm of three critical pillars:

1. Architecting the Growth Engine - You are driving the entire lifecycle of the user journey, moving far beyond simple awareness to own the product funnel optimization. By diving deep into conversion data and user behavior, you will identify friction points in the "magic" moment—when a teledriven car arrives at a user's door—and engineer seamless onboarding experiences. Your goal is to turn initial curiosity into high-retention habits, ensuring that as the fleet scales across global markets, the unit economics and user growth scale right along with it.

2. Strategic Product Co-Creation - You serve as the vital bridge between the market's pulse and the product and engineering roadmap, moving past traditional marketing to collaboratively build the future of mobility. By translating complex technical breakthroughs into high-impact consumer features, you work hand-in-hand with Product teams to ensure the roadmap solves real-world urban pain points. You aren't just selling what has been built; you are an active architect of the product itself, ensuring every new iteration is grounded in user needs and massive market potential.

3. Category Education and Trust - Since teledriving is a brand-new frontier, you are driving the narrative of a new mobility category. This involves a sophisticated educational strategy that demystifies remote-driving technology and builds deep, unwavering consumer trust in the "human-in-the-loop" safety model. You will be responsible for educating both new and existing users on the full breadth of the Vay ecosystem—turning early adopters into lifelong advocates who understand not just how the technology works, but why it is the most efficient way to navigate a modern city.

What are we looking for

• Proven experience in Product Marketing within a scaling, high-complexity tech environment (mobility, marketplaces, or high-growth SaaS preferred).

• Strategic GTM Lead with a track record of owning end-to-end product launches—from initial positioning and messaging to full-scale market adoption.

• Analytical Rigor: You are obsessed with the funnel. You can dissect conversion data to identify friction points and implement optimization strategies that drive growth.

• A "Voice of the User" Advocate: You have a deep-seated ability to translate messy customer signals and qualitative research into actionable product insights and compelling value propositions.

• Cross-Functional Bridge: You speak the languages of Product, Design, and Engineering fluently, ensuring that user experience and business goals remain aligned during the development cycle.

• Technical & Creative Fluency: You are comfortable diving into product analytics tools (like Amplitude or Mixpanel) but can also collaborate with designers to create high-impact visual storytelling.

• Agile Mindset: You thrive in startup environments where you must balance "big picture" strategy with the hands-on execution required to hit aggressive KPIs.

• Exceptional Communicator: You can take a complex technical feature and turn it into a simple, "must-have" benefit for the end user.

Why choose Vay

💪A global team of smart, motivated people from 30+ countries who love tackling hard problems and turning bold ideas into reality.

🌍 Huge scope for impact in a fast paced environment

💰 ESOP stock options: A stake in Vay’s future - not just a salary.

🌴 Unlimited Paid Vacation Days

🎫 401(k) programme

🏥 Health, Dental & Vision Insurance 

🚗 All Vay team members receive 30% off their Vay rides

🏋️‍♂️ Wellness Hub free gym access & wellness app subscriptions

🛍️ Exclusive external discounts

✈️ Relocation financial assistance when relocating to Las Vegas 

🎊 Regular team events throughout the year