Product Marketing Manager

Eightcap is an online trading provider that provides trading tools and professional trading insights to help clients trade smarter. It is a fintech company that provides trading technology and solutions for B2B clients and traders. The company is headquartered in Melbourne, Australia, with support offices worldwide. Eightcap's culture is fast-paced, innovative, and collaborative.

Recently recognised as Most Reliable Broker - Global, Most Trusted Broker, Asia at the Global Forex Awards 2025, we pride ourselves on innovation, outstanding customer service, and unwavering integrity in everything we do.

Key Responsibilities:

Simulated Trading (B2C)

• Develop marketing strategy for consumer-facing simulated trading brands. Work quickly and refine marketing strategy based on market feedback.
• Develop required assets from website landing pages, to acquisition campaign assets and Lifecycle CRM campaigns.
• Champion simulated trading brands internally, ensuring alignment and understanding across Eightcap.
• Leverage appropriate channels to drive growth in each trading simulation brand, an ability to execute tactics may be required early on.
• Review effectiveness of each campaign and utilise performance analytics to determine how to improve the impact.
• Collaborate with design and tech teams to optimise the user experience for home brands, driving improved conversion rates.
• Regularly report on website performance and marketing campaign success metrics, with actionable insights.
• Lead internal education sessions to build awareness and knowledge of simulated trading across the business.
• Develop and maintain cross-functional relationships to ensure seamless coordination across teams and global locations

Partnerships and Sales Enablement (B2B)

• Collaborate with sales teams on collateral, presentations, messaging, and event support throughout long sales cycles with large organisations.
• Work alongside partner marketing teams to ensure a
• Facilitate strategy sessions to optimise co-marketing efforts, including key stakeholders on both sides.
• Monitor and report on partner marketing performance to refine strategies.
• Identify new opportunities to enhance partnership value through innovative marketing.

Requirements

• 8+ years of experience in marketing, ideally within the financial sector or a related industry
• Proven experience in brand and product development and overseeing successful end-to-end campaigns and/or go-to-market strategies
• Proven ability to drive own work and take initiative for outcomes
• Exceptional organisational skills and the ability to manage multiple projects and deadlines
• You will work with multiple brands and business owners and will require superb stakeholder management and communication skills.
• An ability to understand, communicate and consistently implement a brand’s key values and identity

Benefits

• Ongoing investment in your career development, including technical and professional training
• Wellness and lifestyle perks, such as monthly corporate massages
• Drinks every Friday at 4pm
• Parental leave entitlements
• Staff referral bonus programme
• Annual flu vaccinations
• Purchased leave
• Novated leasing options for vehicle financing and management
• Great CBD location with easy access to public transport
• Multicultural environment
• Collaborative and supportive team culture
• Being part of exciting new projects for the company
• Regular social activities