Product Marketing Specialist - Customer Advocacy

Role Summary:
This role will help set up Radicle’s customer advocacy engine—capturing, coordinating, and activating customer stories, referrals, quotes, and proof points to drive adoption, new business, and upsells through strengthening our reputation. Sitting within Product Marketing, this position will ensure that customer evidence is consistently surfaced and leveraged across the funnel.

Primary Focus Areas:

• Develop and manage customer advocacy and referral programs

• Source and coordinate customer stories, quotes, and proof points

• Support creation of ROI-backed case studies and customer evidence

• Maintain a consistent cadence of customer communications

• Partner with Product, Sales, and CX to activate customer proof throughout GTM

Success Looks Like:

• Increased product adoption, new business and upsells

• Greater sales effectiveness through stronger customer proof

• A repeatable advocacy/referral motion that supports pipeline

• Clear, consistent visibility into customer impact and outcomes

Experience:

• 2+ years in Product Marketing, Customer Marketing, or similar GTM role

• Strong ability to develop stories from qualitative and qualitative data

• Ability to develop and tell compelling stories that drive new business and upsells

• Experience creating with short and long-form enablement content including sales sheets, ROI calculators, white papers, webinars, and other materials

• Experience with GTM campaigns for upsells, cross-sells, and feature releases.

• Strong project coordination and cross-functional communication

• Ability to turn customer insights into clear narratives and assets

What we offer: 

• Unlimited PTO policy 

• Competitive medical, dental, and vision healthcare coverage 

• 401k matching 

• Paid holidays 

• Volunteer time off 

• Paid parental leave 

• Remote work stipend 

• Compensation: $95,000 - $105,000 

• Location: Remote 

 
Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. More information about the salary range specific to your working location and other factors will be shared during the hiring process. 
Radicle Health is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Radicle Health does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy.