Product Performance Marketing Manager

AT A GLANCE

As a Product Performance Marketing Manager at RVO Health, you’ll be at the forefront of a mission-driven team, owning the high-impact strategy to ensure we hit our goals for Real Appeal, a behavior change weight loss program. In this role, you are the bridge between the new members enrolling in the program and our business and financial goals. You’ll have the autonomy to test, iterate, and scale your campaigns within a role that requires a blend of data proficiency and marketing expertise to drive product adoption and business growth. You won't just be managing channels; you will collaborate with cross-functional leaders to identify white space for revenue and pioneer new ways to tell our story in a regulated, fast-paced environment. We are looking for a member marketing trailblazer with a passion for testing, segmenting and analyzing results to drive increased enrollments in a competitive market. This role combines a creative spirit with a keen eye for detail, process, and analytics to translate data-driven insights into tangible marketing strategies for the business.

Where You'll Be

To prioritize togetherness, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our Minneapolis office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

Address: 11000 Optum Cir Eden Prairie, MN 55344

What You’ll Do

• Marketing Strategy Development: Develop and implement comprehensive product-specific marketing strategies to drive growth and engagement through strategic briefs, presentations, and plans for end-to-end campaign execution, readout, and collaboration with partners.
• Campaign Management: Own multi-channel, top and mid-funnel enrollment-driving marketing campaigns while maintaining brand standards, ensuring compliance with regulations, and managing the approval process for all marketing materials. 
• Budget Management and Projection: Own and share campaign results, aligning pacing and actuals to projections, tracking opportunities and misses to ensure business alignment and growth.
• Cross-Functional Collaboration: Influence creative, research, analysis, and project management teams to ensure the campaign vision aligns with the strategic approach.
• Stakeholder Engagement: Collaborate with stakeholders across RVO Health, Optum, and UnitedHealthcare to align on member marketing strategy, goals, materials and audience approaches.
• Email Campaign Proficiency: Demonstrate expertise in email campaign testing, learning, and robust analysis skills.
• Messaging and Positioning: Craft compelling messaging to emphasize product value and establish differentiation from competitors.
• Content Development: Create diverse marketing materials, including emails, toolkits, websites, presentations, and digital content tailored for top and mid-funnel audiences.
• Data-Driven Performance Marketing: Utilize data, insights and tools to research, develop, execute, measure and report on campaign performance, applying key learnings to inform future planning

What We’re Looking For

• Required: Bachelor’s Degree or equivalent experience
• 3+ years of experience in consumer marketing, specifically must have extensive experience marketing analytics and comfortable being hands-on with data.
• Expertise in A/B testing: strategizing a testing plan, building the test, deploying, analyzing results, determining statistical significance, understanding the why of the results, and then critical thinking to understand what is the next best action based on the results and what to test next. 
• Strong experience in data/analytics, ie Microsoft Excel, Looker, Google Analytics and leveraging data for testing and segmentation
• Ability to manage multiple projects and deliverables simultaneously, as the accountable enrollment strategy owner
• Expertise with top of and mid funnel marketing in traditional and digital marketing channels 
• Ability to work in a highly matrixed organization for cross-functional collaboration: Partner with creative, product, and legal teams to ensure alignment and support business objectives.

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $75,000 - $80,000
  *Note actual salary is based on geographic location, qualifications and experience
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.

We do not provide visa sponsorship for this role at this time.

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