Public Relations and Collabs Summer Intern
Who We Are
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
This internship is ideal for college students who are enthusiastic about fashion, marketing and Public Relations. This internship will provide an opportunity to work in a fast-paced environment among industry experts and will offer the tools to develop key skills in communications and relationship management.
- Support the PR and collaborations teams with Authentic and the Lifestyle brand portfolio, which includes Frye, Sperry, Hunter, Juicy Couture, Reebok, Hervé Legér, Judith Leiber, Brooks Brothers, Roxy, Billabong, Quiksilver, and more
- Conduct research and list-building for collaborations team
- Manage media inquiries and coordinate trafficking of PR samples as needed between Authentic, brand partners, stylists and media for editorial placement opportunities, style-outs, and gifting programs
- Maintain sample closets and showroom
- Track, compile, archive and share press clips and recap reports inclusive of print, online, and broadcast on a project and monthly basis
- Assist in seasonal celebrity and corporate seeding/gifting programs among all lifestyle brands
- Create and maintain media lists that include top-tier fashion, lifestyle, sports, entertainment, and business outlets
- Support in planning and executing brand promotion events (media day, press preview, etc…)
Must Haves:
- Currently enrolled university student
- Available to work up to 20 hours per week
- Able to work onsite in our Los Angeles office
- Process-driven and constantly looking for ways to streamline and simplify complex tasks
- Prior work/internship or education in public relations/journalism or marketing
- Excellent written and verbal communication
- MS Outlook, Word, PPT, Excel proficiency
- Analytical thinker who is self-motivated and able to multi-task
- Collaborative and able to thrive in a high-paced environment
Primary Location Salary Range:
The hourly rate for an undergraduate student intern in California is $18
The hourly rate for a graduate student intern in California is $22
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.
Authentic conducts background checks for candidates who receive a conditional offer of employment, where permitted by law. Background checks are administered in accordance with applicable federal, state, and local laws and in a consistent, nondiscriminatory manner.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
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