Public Relations Specialist "Limitless Naturals"
Limitless Naturals is a fast-growing wellness brand that has been serving the Egyptian market and beyond since 2020. Specializing in food supplements, multivitamins, and sports nutrition, we offer a diverse range of high-quality, science-backed products that support healthier, more active lifestyles.
With a keen eye on global trends and consumer needs, we pride ourselves on our agility, our ability to capture emerging health movements early, and our commitment to staying ahead of the curve.
Today, Limitless Naturals is expanding across selected international markets. As we continue to grow, our focus remains clear: to dominate the wellness space with innovation, excellence, and a relentless drive to make an impact
Job Summary
We are seeking a passionate and talented Public Relations Specialist to join our dynamic team.
The ideal candidate will contribute to our mission of enhancing human health and well-being, ensuring that we meet the highest standards of excellence in our industry.
Key Responsibilities:
- Plan and execute influencer marketing and public relations activities across the organization,
- Develop and implement strategies and campaigns that enhance Limitless Naturals' visibility and brand reputation.
- Build and maintain strong relationships with influencers, opinion leaders, journalists, and digital content creators; Manage influencer selection, briefing, contracting, and performance analysis.
- Collaborate with the marketing team to ensure consistent and aligned messaging and work closely with digital marketing, design, and PR teams to maximize campaign reach and engagement.
- Manage and optimize CRM (influencer relationship management) tools and systems and track, analyze, and report campaign performance and ROI.
- Support corporate campaigns and product communications through storytelling and creative digital collaborations.
Requirements
- Bachelor's degree in Marketing, Communications, or Business Administration.
- 1-2 years of experience in PR, influencer marketing, or digital communications, preferably within FMCG industry.
- Proven success in influencer relationship management, campaign execution, and performance analysis.
- Strong understanding of digital trends, social media platforms, and content dynamics.
- Excellent communication, negotiation, and stakeholder management skills.
- A creative mindset combined with strong analytical and strategic thinking abilities.