Regional Sales Manager, Mid-Atlantic & South

Job Summary

We are seeking a passionate, high-energy, and self-motivated Regional Sales Manager to own and grow the Mid-Atlantic & South region! This role will be responsible for managing and developing key regional food accounts, including but not limited to Giant Carlisle, Giant Landover, Weis Market, Giant Eagle, and MOM’s Organic Market, while driving both new customer acquisition and expansion within the existing customer base.

This is a hybrid role that combines regional HQ account management with hands-on, “feet on the street” field execution. The Regional Sales Manager, Mid-Atlantic & South will oversee a network of brokers and distributors to drive volume, revenue growth, and market share, and will also directly manage and develop an Area Sales Manager to elevate field sales execution across the region.

The Regional Sales Manager, Mid-Atlantic & South is a vital member of the Unreal Commercial team and will report to the Director, East. This territory spans 7+ states and requires approximately 25% travel. Candidates must be based in the Mid-Atlantic region, with a preference for those located in Central Maryland or the Greater Philadelphia, PA area.

What You’ll Do

• Develop a business plan and sales strategy for the Mid-Atlantic & South region to achieve company sales goals, objectives, and gain new points of distribution
• Own sales targets across assigned accounts, including introducing new products, planning account strategies, and executing portfolio initiatives
• Directly manage, mentor, and develop an Area Sales Manager to elevate field sales execution across the region 
• Build and maintain strong relationships with retailers, brokers, distributors, and category managers to drive consistent execution and growth
• Collaborate with individuals across Field Sales, Marketing, Customer Strategy & Planning, and Operations.
• Execute annual business plans and track to achieve or exceed net sales targets
• Develop regional promotional budgets and activities by distributor or account, setting sales and spend goals for assigned distributors and/or broker partners
• Manage administrative projects, including sales forecasting, trade planning, verification of deductions, and data analysis
• Create and execute creative and effective merchandising programs for top accounts
• Initiate and coordinate development of action plans to penetrate new retailers and markets
• Analyze distributor reports and sales data to identify gaps, opportunities, and risks, leveraging insights to support a compelling sales narrative
• Partner with the Commercial team to identify and build selling stories tailored to specific customer needs
• Assist customers in resolution of complaints
• Assist in the development and implementation of marketing plans as needed
• Utilize designated field tools (e.g., Repsly) during store visits to document activities and ensure consistency
• Collaborate with the broader Unreal team to make recommendations for proper and effective merchandising solutions, including shelf placements, rack, displays, POS placements, and necessary collateral
• Represent Unreal at food shows, distributor and foodservice events, and other industry gatherings, including executing demos to drive sales and new placements

Who You Are

• 5-7 years of sales experience in food or beverage retail, including key account management; snacking category experience preferred
• Knowledgeable in U.S. grocery retail markets; existing relationships with natural chains, a plus
• Strong planning, customer management, and time management skills; adept at handling multiple customers across categories simultaneously
• Excellent verbal and written communication skills
• Experience utilizing and analyzing syndicated data (Nielsen, IRI, SPINS, etc.) and applying it to accurate forecasting
• Experience in managing a network of brokers and distributors
• Experience directly managing a field sales team
• Demonstrated success in achieving results in a retail environment
• Thorough and ongoing knowledge of current sales and business development concepts and practices
• Proficient in Microsoft Office (Excel and PowerPoint) and Google Suite
• Working knowledge of field management software (Repsly, Go Spot Check, etc.), a plus
• Valid driver’s license and reliable vehicle

While Unreal’s culture is remote-first, our team highly values occasional in-person collaboration. As a result, Unreal team members get together for departmental and company-wide events a few times per year. Employees at Unreal are expected to attend apart from extenuating circumstances.

The base compensation range for this position is between $90K - $110K annually. This position is also eligible for a 15% bonus. The salary range listed reflects the minimum and maximum target for new hire salaries for this position. Individual compensation is determined by additional factors, including role-related experience and relevant education and certifications. Bonus payout is pro-rated to start date. Employees must be employed by September 30 of the calendar year to be eligible for bonus for that calendar year.