Restaurant Marketing Specialist, Kuwaiti National
Deliveroo Middle East | Marketing Team
The Marketing Team is responsible for driving brand, customer and business growth across Kuwait. We do this by developing marketing strategies and programs to build awareness, create demand, optimize traffic, and continually improve our brand experience customers to deliver growth for the business. We apply research, analyze performance metrics, and provide product and industry expertise and understanding of customer behaviour to inform and refine the business’ marketing strategy and execution. We develop content, manage, and deliver targeted merchandising and promotional activities. We apply customer-centric methodologies to improve our brand experience for customers. We drive marketing excellence by measuring efficiency and effectiveness of activities. We deliver improvements in the process to scale delivery.
About the Role
We are looking for a Marketing Specialist to support Restaurant marketing in Kuwait. This role will work closely and collaboratively with our global counterparts, commercial teams, product teams, other local marketing leads and our restaurant partners to deliver best-in-class co-marketing and promotional programs to deliver business results. The successful candidate will have experience in working in fast-paced environments with proven capabilities to navigate ambiguity and multi-task. S/he will be experienced in managing co-marketing campaigns and have a broad knowledge and understanding of restaurant marketing channel mix. S/he also needs to be a strong communicator, skilled negotiator, and enthusiastic problem solver who can earn trust and possess a strong sense of accountability to deliver results.
Key Responsibilities
Restaurant Marketing Program Deployment & Optimization | Assist in planning and execution of annual restaurant marketing plans to drive customer value perception and incremental customers and orders.
Deliver high profile marketing innovation with restaurant partners. Execute efficient & effective multi-restaurant promotions. Execute best-in-class “painting the town teal” restaurant visibility initiatives across both physical and digital spaces.
Achieve execution excellence with meticulous program management skills and attention to details.
Work with the other internal teams to define & execute optimum restaurant marketing strategy, aligning on channels strategy and budget allocation.
Define campaigns KPIs, monitor, and report on their performance, and share learnings with the local and global teams teams.
Marketing Competency
Develops and executes marketing programs with minimal manager oversight, managing multiple projects effectively at the same time.
Proposes new ideas, concepts, or features with confidence, providing supporting data and projected ROI.
Proactively collaborate with other teams to align promotion execution.
Demonstrates relentlessly high standards in campaign development and deployment.
Identifies program and process improvement opportunities and does not only rely on existing ways of doing things.
When presented with issues or opportunities, formulate a plan of action with an aggressive but realistic timeline and engage with relevant stakeholders early in the process to help facilitate action.
Dives deep to ensure data integrity by validating with alternate data sources, by comparing results to expectations and to previous experiments, and by quickly identifying anomalies and gaps.
Qualifications
5+ years of experience in marketing, preferably in the FMCG or F&B field.
Proven capability in multi-channel marketing strategies and deployment, data-informed decision making processes and performance-based marketing approach.
Highly collaborative and possesses excellent communication skills with a passion for building strong relationships. Proven experience to influence, motivate and manage external stakeholders as well as internal teams
Able to articulate new ideas and influence others to gain support.
Strong learning agility, comfortable dealing with fast paced environments, able to prioritise high impact activities and keep complicated projects moving forwards.
Self-starter, creative and analytical problem-solver that delivers results quickly and efficiently.
Knowledge of B2B2C marketing and good knowledge of the Kuwait F&B scene.
Good written & spoken English and Arabic
Comfortable with advanced Google Sheets / Excel, data dashboards and capable of data mining to perform analysis to develop / enhance marketing programs.
Proven ability to think strategically with an understanding of long-term business vision balanced with short-term realism
Highly detail-oriented with the ability to ensure precision and consistency across tasks.
Comfortable working with numbers, including budget management.
Candidates with eCommerce and / or restaurant marketing experience will be prioritised.
Experience in marketing for multi-vendor platforms (e.g. eComm sites, hotel booking sites, travel booking sites, payment platforms etc…), or other relevant categories a plus
Able to work under pressure and tight timelines
Why Deliveroo
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.
We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.