Retention Marketing Assistant
VICI is the ultimate shopping destination for the modern fashionista. Our assortment covers women’s apparel, accessories, footwear, and handbags. We offer an on-trend assortment with capsule-like weekly drops, featured shops, influencer collaborations, and curated daily drops focused on our customers’ lives and the styling inspiration they need. Much of our assortment is exclusive and made with our customers’ shopping preferences and feedback top of mind. We buy and design sophisticated, trend right, and modern styles we know our customers will love.
What started as a small family-owned business, has grown since its start in 2012, to a brand with a strong online and social presence. Affordability, quality, and customer service are at the center of our brand and we always strive to ensure our customers are satisfied with their VICI experience. From opening our Nashville retail store to launching pop ups in Newport Beach and Venice Beach, VICI is increasing its retail footprint to bring more awareness to the brand. We are just getting started and excited about what the future holds!
Summary/Objective:
The Retention Marketing Assistant supports the retention channels by driving the execution of email, SMS, push, and loyalty campaigns to achieve retention channel goals. This collaborative cross-functional role partners with merchandising, creative design, and the site team. The Retention Marketing Assistant will utilize the Klaviyo ESP and PushOwl platforms to set up, test, and deploy email, SMS, & push campaigns, while continuously optimizing retention programs.
Essential Functions:
- Schedules and deploys daily retention campaigns across email, SMS, and web/app push in Klaviyo and PushOwl. Updates flows and sets up A/B tests in Klaviyo.
- Adheres to VICI's 360 calendar, ensuring product and content timelines are met through cross-functional team communication and project management in Asana. Validates inventory levels of marketed products ahead of deployment.
- Assists in creating and optimizing creative briefs for the retention channel calendar to inform creative development. Provides content inspiration and reference materials based on program analysis and competitive research.
- Analyzes campaign performance metrics and documents learnings. Builds and maintains A/B test result decks, customer segmentation insights, and creative performance presentations.
- Collaborates with designers to develop email campaigns from basic brief to execution.
- Coordinates with various departments but also works independently to improve the entire email strategy.
- Optimizes owned workflows by developing templates, repeatable processes, and using AI where appropriate.
What We’re Looking For:
Work Environment:
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VICI is committed to growing and empowering a more inclusive community within our company, and industry. That is why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. VICI is an equal opportunity employer and dedicated to diversity and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender identity, sexual orientation, age, marital status, pregnancy status, veteran status, or disability status. We believe that a variety of perspectives will make our teams and business stronger.