Sales Development Representative
About FLORA
We build creative tools for the new creative class—an intelligent canvas where the best AI models enable professional craft. We're a team of ~20, with $52M of capital raised from exceptional investors like Redpoint Ventures, Hanabi Capital, Menlo Ventures, Justin Kan, and Gabe Whaley (founder of MSCHF). Our customers span a variety of creative industries and include Pentagram, Lionsgate, and Nike.
The Opportunity
We’re looking for a Sales Development Representative (SDR) to help power FLORA’s revenue engine at the intersection of product-led growth (PLG) and sales.
This role sits at the front door of our go-to-market motion—creating pipeline through thoughtful outbound, while also engaging high-intent inbound users, identifying where human touch accelerates adoption, and converting the right signals into qualified opportunities. You’ll be one of the first SDRs at FLORA, meaning you won’t just run playbooks—you’ll help define, build, and iterate on them.
How You’ll Make an Impact
Outbound Prospecting
Identify and engage target accounts through thoughtful, personalized outbound across email, phone, LinkedIn, and creative approaches (e.g., lightweight video, community/event follow-up).
Research prospects and tailor outreach based on role, industry, and creative workflows.
Generate new pipeline aligned with FLORA’s ICPs: creative teams, agencies, in-house brand & marketing orgs, and adjacent workflow owners.
Build and execute account-based plans for top accounts (buying committee mapping, entry points, triggers, multi-threading).
Develop strong objection handling and crisp value articulation that earns the right to the next step.
Pipeline & Process Excellence
Maintain accurate, high-signal data in CRM (notes, qualification, next steps, disqualification reasons, buying committee insights).
Partner closely with AEs to ensure clean handoffs and consistently strong meeting quality.
Track results and iterate weekly: activity → conversations → meetings → qualified opportunities.
Provide feedback to Marketing and Product on what you’re seeing—objections, use cases, patterns, competitive notes, and opportunities.
Use modern tools, automation, and data to improve SDR efficiency and effectiveness—without losing the human voice.
Inbound & Sales-Assist Motion (PLG)
Own first-touch outreach to high-intent inbound users and accounts (signals like strong usage, team expansion, enterprise domains, intent indicators).
Qualify inbound interest and route opportunities into the sales pipeline with clear context and insights (use case, urgency, stakeholder map, success criteria, risks).
Identify “sales-assist moments” where human support can accelerate adoption, expansion, or conversion—and continuously refine how we spot them.
Help connect product usage signals to commercial outcomes (e.g., who to contact, when to engage, what message lands).
Experimentation & Iteration
Test messaging, sequences, and approaches across inbound and outbound; iterate weekly based on results.
Help build and contribute to the SDR playbook: what works, what doesn’t, and why.
Some Metrics You May Own
Qualified meetings created per week (outbound + inbound)
Total Pipeline ARR generated
Outbound conversion rates (target account → engaged convo → meeting)
Inbound conversion rates + speed-to-lead (lead → meeting → qualified opp)
Multi-threading depth (contacts per account engaged)
Data quality and handoff quality in CRM
What We’re Looking For
We’re optimizing for someone who is systems-oriented, deeply customer-aware, and thrives in an early-stage environment.
Core Requirements
Tech-savvy and systems-oriented, with an interest in using modern tools, automation, and data to improve sales development efficiency and effectiveness.
Strong written and verbal communication—clear, concise, human, and capable of translating product concepts into relevant outcomes.
Organized and process-oriented with excellent CRM hygiene and follow-through.
Excited by creative tools and motivated to help shape how AI fits into real-world creative work.
Coachable, high-cadence executor who iterates quickly without spinning wheels.
The Traits That Matter at FLORA
Passionate, purpose-led, and all-in — obsessed with the vision and spreading it.
Hustle and work ethic — you go the extra mile, roll up your sleeves, and consider no task beneath you.
Relentless focus on efficiency and effectiveness — you prioritize the highest-leverage work with the highest ROI.
Ownership mindset — you act like an owner with high standards and proactive problem solving.
Nimble — extreme urgency, constant iteration, seamless context-switching.
High bar for excellence + low ego — you want to win, welcome feedback, and do what’s best for the team.
Service mentality — you constantly think about how to create value for customers, partners, and teammates.
Daring — you bring bold, original ideas to life.
Tools You’ll Use
CRM: Salesforce, Day AI
Sequencing: Outreach, Salesloft
Data/Prospecting: ZoomInfo, Clay, Clearbit
Enablement: Gong, Outreach, Clari
Docs/Collaboration: Notion, Slack, Google Workspace