Sales Representative - Western Michigan
$81k - $86k USD
Who We Are
Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.
We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.
We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.
What We Build
Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.
Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.
Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.
PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.
These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.
Where We’re Headed
Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.
Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.
Overview:
The Sales Representative at Great Minds is committed to expanding district partnerships and promoting the adoption of high-quality instructional materials and services. In this role, you will drive the full sales cycle for enterprise accounts by building strong, trust-based relationships with district stakeholders. You will represent Great Minds with professionalism and expertise, helping districts achieve lasting student outcomes through our knowledge-rich curricula.
Key Responsibilities:
Sales Strategy and Execution:
Drive the full sales cycle for enterprise accounts by building strong, trust-based relationships with district stakeholders.
Develop and execute a comprehensive territory plan for new sales, renewals, and services to expand the market footprint and achieve sales targets.
Leverage data to build, monitor, and continually refine territory forecasts in collaboration with sales leadership.
Manage the territory budget effectively to ensure alignment with organizational goals.
Continuously assess the competitive landscape by gathering market intelligence and have a deep understanding of unique district priorities, the state and local political context impacting education decisions, and the latest research and evidence-based practices.
Pipeline and Lead Management:
Proactively build and manage a robust sales pipeline by continuously assessing district needs, staying informed about upcoming district adoptions, and maintaining accurate and up-to-date territory data to support strategic planning and execution.
Manage inbound and outbound leads, driving timely follow-up and guiding prospects through discovery meetings to uncover new sales opportunities.
Confidently engage with district-level decision-makers through clear, professional communication.
Deliver compelling sales presentations and support pilots for Tier 2 accounts.
Relationship Building and Stakeholder Engagement:
Build strong, influential relationships with key stakeholders by conducting regular in-person district visits, participating in regional events, and supporting implementations.
Lead territory strategy in collaboration with Pre-Sales and Success Teams, fostering cross-functional coordination to support high-impact opportunities.
Provide actionable insights to the Regional Sales Director to inform senior leadership communication.
Maintain regular check-ins with districts to support successful implementations and facilitate connections to implementation resources, including the Success Team.
Required Qualifications:
5+ years of sales experience, preferably in the educational sector, with a proven track record of meeting or exceeding sales targets.
Strong knowledge of educational programs, curriculum, and pedagogy, with the ability to articulate the value of educational solutions clearly and compellingly.
Proven success in managing and growing a sales pipeline within a designated territory, using CRM tools such as Salesforce or HubSpot.
Experience working in cross-functional teams, particularly collaborating with Pre-Sales, Success, and Implementation teams to support customer success.
Bachelor’s degree (Education, Business, Marketing, or Liberal Arts).
Location:
This is a remote position; however, candidates must reside within the designated territory to be considered.
For this role, we are seeking candidates based in the Grand Rapids, Lansing or Kalamazoo areas.
Compensation:
The base salary range for this position is $81,000-$86,000, however the offered salarymay be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.
Physical Requirements:
Periodically lifting, reaching, and moving product up to 40 lbs.
Must be able to travel up to 80% of the time through a combination of domestic air travel and driving a car, including overnight stays.
New employees will be required to successfully complete a background check and provide declaration of COVID-19 vaccination status. We do not require COVID-19 vaccination as a condition of employment; however, your vaccination status could impact your ability to perform this role at certain client sites.
Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains greatminds.org or greatminds.recruitee.com. If in the course of the application or hiring process with Great Minds you are contacted through another domain, are requested to provide banking or other sensitive information, or you note any other suspicious activity, please contact security@greatminds.org
Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.
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