Script Writer -Kannada
About Lokal
In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.We now operate dozens of live apps across categories like:
Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
Agri Consulting – farmer-first advisory in local languages (AgriLokal)
Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
Social & Community – Place to find & post social updates (Lokal app)
Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
Advisory Services – early bets in legal help, financial guidance, career counselling, and more
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital
Requirements
● Strong understanding of storytelling in under 60 seconds
● Ability to write sharp, attention-grabbing openings (hook mastery)
● Understanding of ad metrics — especially CTR, watch time, and drop-off rates
● Ability to write for different platforms (Instagram, YouTube, Facebook) and formats (reels, teasers, ads)
● Knowledge of visual language — understanding how copy translates into visuals and what frames grab attention
● Ability to simplify messaging and make it relatable
● Trend-spotting and adapting content style to current formats
● Basic knowledge of transitions, camera shots, and pacing to visualize scripts better
● Reads a lot — books, articles, and content from top writers globally — to develop visual literacy and understand narrative depth
● Actively watches movies, short films, and ads to gain creative references and recognize what works visually and emotionally
● Ability to work with creative prompts for videos and judge content quality during execution
● Strong command over two languages minimum — English and their native language — both written and spoken, to bring cultural nuance and flexibility in writing