Alliances Marketing Manager

Why You'll Love This Role

As the Alliances Marketing Manager will drive strategic marketing initiatives to maximize the business impact of Cribl’s joint solutions with our key technology alliance partnerships (TAP). This role encompasses developing comprehensive go-to-market demand generation strategies, creating alliance messaging and materials, and identifying and influencing market opportunities with TAP partners all while cultivating strong stakeholder relationships and analyzing results for the biggest impact. You will play a critical role in supporting the growth of our Alliances program and success in this role requires a unique blend of strategic thinking, operational excellence, and strong alliance-building and execution skills.

As An Active Member Of Our Team, You Will...

• Develop and execute comprehensive marketing strategies technology alliance partners that emphasize our joint value propositions and ensure alignment with Cribl’s overall business objectives
• Develop a deep understanding of our diverse, global partner ecosystem and how Cribl can resonate across partner audiences and drive usage
• Act as a key source for TAP marketing strategy and joint positioning/messaging for our partners
• Strategically plan and tactically execute effective marketing programs that drive revenue for alliance programs and strengthen these partnerships globally
• Develop and own 360° Marketing Plans for select Elite partners that align with sales goals and GTM priorities
• Work closely with product marketing, product engineering, and business development in creating strategic messaging and positioning for joint product offerings such as case studies, joint product briefs, etc.
• Educate and inform internal partner-facing field teams on the TAP marketing strategy
• Develop and maintain strong relationships with the global alliance partner teams and internal stakeholders and motivate the partner to provide additional joint marketing opportunities
• Measure and report on success metrics for joint campaigns with alliance partners, making recommendations for improvements
• Use data to continually analyze and track program performance and evolve the strategy and programs
• We are a remote-first company and work happens across many time-zones – you may be required to occasionally perform duties outside your standard working hours

If You've Got It - We Want It

• 3 - 5+ years of alliance and/or partner marketing experience; B2B SaaS start-up experience preferred
• Ability to manage and prioritize 5-8 partners at a time
• Experience developing demand generation programs and event strategy and execution with partners
• Outcomes-driven, analytical, customer-first and have a track record of executing creative, impactful field marketing programs
• A proven track record of working collaboratively and asynchronously with product, technical, sales, channel, marketing and the exec team to impact early and late stage pipeline
• Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and industry events
• A high bar in everything you and your team do - quality, creativity, execution and productivity
• Have a flexible and pragmatic mindset and the ability to think quickly on your feet with little supervision at times and adaptability to a fast-paced changing environment
• Proactive, independent thinker with high energy and positive attitude
• Highly motivated, self-starter that can build and launch programs and communications within budget and effectively manage multiple timelines
• Data-driven mindset with robust analytical and problem-solving abilities, utilizing key performance indicators to optimize marketing effectiveness
• Strong strategic, analytical, project management and communication (oral and written) skills
• Travel up to 25%
• BONUS:
  • A sense of humor, willingness to be your authentic self and a deep believer of being human-first is a big plus.
  • Genuine desire to have fun, to learn and to make a difference

Salary Range ($99,600 - $186,700)

The salary for this role is dependent on geographic location. The salary offered within the range described will be based on the individual candidate’s job-related knowledge, skills, and experience.  In addition to a competitive salary, Cribl also offers a generous benefits package which includes health, dental, vision, short-term disability, and life insurance, paid holidays and paid time off, a fertility treatment benefit, 401(k), equity, and eligibility for a discretionary company-wide bonus.

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