Senior Analyst, Digital Marketing
About Us
Pearl is AI for professional services at global scale—combining advanced AI with verified human expertise to deliver help that’s accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.
Our Values
- Data driven: Data decides, not egos
- Courageous: We take risks and challenge the status quo
- Innovative: We're constantly learning, creating, and adapting
- Lean: We focus on customers, using lean testing to learn how to serve them best
- Humble: Past success is not a guarantee of future success
About the Role
As a Senior Analyst – Digital Marketing at Pearl, you will enhance the performance and expansion of our paid SEM initiatives by leading experiments, optimizing budgets, and identifying new growth opportunities. If you have a strong data-driven mindset and a proven ability to generate profitable results, we’d love to hear from you.
What You’ll Do
- Lead optimization and growth initiatives across Google Ads and Microsoft Ads
- Conduct audience and keyword research to identify SEM opportunities
- Design and run ad experiments; monitor landing page and product test impact
- Manage PPC budgets using smart bidding to achieve target ROAS
- Analyze performance metrics using Google Ads, Excel, SQL, Power BI, and Google Analytics
- Collaborate with cross-functional teams and monitor industry trends
What We’re Looking For
- Bachelor’s/Master’s in Business, Marketing, Analytics, or related field
- 6–10 years of experience in Digital Marketing
- Strong hands-on experience with Google Search Ads, Microsoft Ads, GDN, YouTube, or Facebook Ads
- Advanced Excel skills and strong analytical mindset (segmentation, 80/20 approach)
- Working knowledge of SQL (preferred)
- Experience with Google Analytics, conversion tracking, and tag management
- Basic understanding of HTML, CSS, JavaScript; exposure to automation is a plus
- Familiarity with LLM tools (e.g., GPT) is an added advantage
- Proactive and result-oriented attitude
Our Commitment to an Inclusive Workplace
We welcome people from all backgrounds who seek the opportunity to help build a future where professional services are readily available to all. If you have curiosity, passion, and a collaborative spirit, come work with us. Pearl is committed to an inclusive workplace. Pearl is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.
AI Disclosure & Informed Consent
Artificial intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process. For more information see our AI Disclosure and Consent Policy.
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