Senior B2B Marketing Specialist (20 hours per week)

• Planning and executing Account Based Marketing focused B2B campaigns for predefined target companies
• Supporting close collaboration between marketing and salesalong target accounts and key decision makers
• Campaign planning, scheduling, and execution across the full marketing funnel
• Content creation and copywriting for various channels (email, LinkedIn, landing pages, campaign assets)
• Organizing and coordinating events and webinars
• Supporting trade marketing and product marketing activities
• Developing and contributing to the Group social media strategy in a B2B environment,
• Managing, maintaining, and cleaning the marketing database.
• Measuring, analyzing, and reporting on campaign performance

Qualifications

• Minimum 5 years of relevant B2B marketing experience
• Proven experience in campaign planning, strategic marketing, and copywriting
• Strong understanding of the marketing funnel and data driven operations
• Experience with CRM systems; knowledge of marketing automation tools is an advantage (e.g. HubSpot)
• Strong analytical mindset and confident data handling skills
• High level of English proficiency, both written and spoken
• Ability to work independently and in a structured way as a freelancer

Additional Information

• Long term freelance collaboration with a weekly commitment of 20 hours
• Strategic level involvement in projects with real business impact
• Flexible working arrangements and a true partnership based collaboration