Senior B2B Marketing Specialist

About Us At Digital Forms, we help companies grow through digital transformation—from process optimization and automation to AI and custom software development. We work with international clients (primarily UK & US) and run fully remotely, supported by a small but mighty team of senior experts. We value practical solutions over corporate fluff.

The Role We are looking for a Senior B2B Marketing Specialist to take ownership of our marketing strategy and execution. You won't just be creating content; you will define how we position ourselves in the market and drive our lead generation engine. This is a high-autonomy role where you will work directly with leadership to turn business goals into actionable campaigns, targeting decision-makers in the UK and US markets.

Key Responsibilities

• Strategy & Execution: Develop and implement a B2B marketing strategy that aligns with our revenue goals, focusing on lead generation and brand authority.

• Content Leadership: Own the editorial calendar. Produce high-impact content (whitepapers, case studies, thought leadership) that speaks directly to CTOs and Operations Directors.

• Funnel Optimization: Manage the end-to-end buyer journey, ensuring we are not just attracting traffic, but capturing and nurturing high-quality leads via our CRM/automation tools.

• Sales Alignment: Collaborate closely with the sales team to create sales enablement assets and ensure lead quality meets expectations (MQL to SQL handoff).

• Analytics & Reporting: Establish clear KPIs. Regular monitoring of campaign performance with a focus on ROI and conversion rates, not just vanity metrics.

• Multi-Channel Management: Oversee our presence across LinkedIn, email marketing, and organic search, potentially managing external freelancers (design/SEO) to scale output.

• Market Intelligence: Keep a pulse on industry trends (AI, Automation) to ensure Digital Forms remains positioned as a forward-thinking leader.

Must-Have Qualifications

• 5+ years of B2B Marketing experience: specifically within IT Services, Custom Software, or SaaS.

• Proven Lead Gen Track Record: Demonstrated ability to build pipelines that generate qualified leads, not just awareness.

• Native/Bilingual English: Exceptional copywriting skills are mandatory. You must be able to synthesize complex technical offerings into clear business value.

• Tech Stack Mastery: Deep proficiency with CRM and Marketing Automation platforms (e.g., HubSpot, ActiveCampaign), Google Analytics 4, and LinkedIn Campaign Manager.

• Strategic Mindset: Ability to switch between high-level planning and "in the trenches" execution.

• Remote Maturity: Proven experience working autonomously in a fully remote environment without micromanagement.

Nice-to-Have Qualifications

• Experience with Account-Based Marketing (ABM) strategies for high-value targets.

• Familiarity with Low-code/No-code platforms or AI technologies.

• Experience managing a small marketing budget or external vendors/agencies.

• Basic video editing or design skills to move fast on social assets.

Working Model

• Fully Remote: Work from anywhere with a stable connection.

• Asynchronous-First: We prioritize deep work and documentation (Notion/Slack) over constant meetings.

• Time Zone Overlap: Flexible, but requires reasonable overlap with CET and availability for US/UK client/team syncs.

• Senior Environment: You will be working with other senior professionals who expect high competence and low drama.

What We Offer

• A key strategic role in a growing company with direct access to decision-makers.

• True autonomy to test new channels and strategies.

• A competitive salary aligned with a senior level of experience.

• The flexibility of a fully remote setup combined with the stability of a successful B2B operation.