Senior Campaign Marketing Manager
HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and activation, enabling B2B companies to prioritize, target, engage, and convert the best opportunities faster. Our platform’s analytics and agents turn deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline and enhance predictability. That’s why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention.
About the Role
As the Senior Campaign Marketing Manager, you will own the development and execution of end-to-end integrated campaigns—from concept to launch to performance analysis. You’ll work closely with Product Marketing, Marketing Operations, and Sales to create campaigns that resonate with our target audience and support revenue goals.
This role is ideal for a strategic thinker with demand generation expertise who loves rolling up their sleeves, thrives in cross-functional environments, and is passionate about building programs that move the business forward. This role reports directly to the Senior Director, Growth Marketing.
What You’ll Do
- Lead the strategy, planning, and execution of multi-channel integrated campaigns aross email, paid media, events, content, webinars, and ABM
- Partner with Product Marketing to translate messaging and positioning into compelling campaign themes and assets
- Collaborate with Marketing Operations to build scalable, measurable campaign frameworks and reporting
- Work closely with Marketing and Sales Leadership to align campaigns with pipeline goals and enable effective follow-up
- Own campaign timelines, briefs, costs, expectations, ROI, and project management from kickoff through launch and optimization
- Develop campaign segments, targets, channels, personalization, sales communication, and workflows
- Analyze performance and continuously improve based on engagement, conversion, and pipeline impact including A/B testing
- Manage campaign calendars and ensure alignment across marketing initiatives
- Test new ideas, channels, and formats to drive growth and innovation
What You Bring
- 8+ years of experience in B2B demand generation marketing (SaaS or data/analytics preferred)
- Proven experience owning integrated, multi-channel campaigns from concept through execution and reporting
- Strong cross-functional collaboration skills with Product Marketing, Sales, and Marketing Ops
- Data-driven mindset with experience measuring and optimizing campaign performance
- Excellent project management and organizational skills
- Ability to balance strategic planning with hands-on execution
- Acumen with marketing automation and CRM platforms (Marketo, Salesforce, or similar)
- Experience leveraging AI-powered tools to streamline workflows, expedite and enhance campaign execution, and drive data-informed decisions.
Why HG Insights
- Direct impact on pipeline creation and acceleration
- High visibility role with ownership over key growth initiatives
- Use modern marketing technologies and AI-driven tools
- Collaborative, supportive culture with room to innovate
- Enjoy a holistic compensation package that rewards performance and potential, encompassing competitive salary, incentives (bonus and equity), comprehensive benefits, and career development.
- A “Plan, Do, Check, Act” environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement.
HG Insights recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.