Senior CRM Manager

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The Senior CRM Manager is responsible for leading Envato’s CRM and lifecycle marketing strategy, with a strong focus on elevating email marketing performance and customer engagement. This role owns the end-to-end CRM content strategy, including segmentation, campaign planning, execution and optimisation, ensuring a data-driven and customer-centric approach. 

As a people leader, the role develops and empowers a team of CRM specialists while partnering cross-functionally to deliver personalised, high-impact customer experiences. 

Through technical expertise and strategic thinking, this role plays a key part in shaping lifecycle initiatives that support Envato’s broader marketing and growth objectives.

Essential

Minimum of 8 years  experience in CRM and lifecycle marketing, with a strong focus on email marketing

Demonstrated experience leading and developing high-performing teams with strong attention to detail

Deep understanding of email marketing best practices, including segmentation, automation, testing and optimisation

Hands-on experience with Iterable or similar marketing automation platforms, with strong technical aptitude across CRM systems

Strong analytical skills with the ability to translate data into actionable insights

Excellent copywriting and editing skills, with the ability to craft compelling, customer-focused messaging

Strong stakeholder management skills, with experience partnering across Marketing, Product and Customer Success

Demonstrated experience leveraging AI and automation to improve CRM performance, scalability and personalisation

Proven ability to review and optimise existing processes, identifying opportunities for innovation and continuous improvement

Strong understanding of data privacy and marketing compliance regulations, including the SPAM Act and GDPR etc

Desirable

Experience working in a global, digital or subscription-based business

Familiarity with customer research methodologies and applying insights to lifecycle strategy

Knowledge of CDP’s including data unification and audience segmentation

Experience contributing to broader marketing strategy and planning at a senior level

• Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need

• Work from Anywhere: apply to work in another location for up to 3 months per calendar year.

• Connection Budget: an annual budget to connect with the team IRL where and when possible.

• Learning Budget: study leave and an annual budget for you to put towards your learning and development.

• Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs.

• Wellbeing: access to a holistic assistance program that provides support in many areas of life and health.

• Volunteer Leave: 2 days per calendar year to volunteer and give back to the community.

• Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.

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