Senior CRM Marketing Manager
This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000).
We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.
At Almedia, you’ll:
Own way more, way earlier — you’ll be trusted with responsibility fast.
Push harder, get further — this isn’t a 9–5. We highly reward intensity.
Join a rare environment — you will work with ambitious high-speed, high-ownership people.
Fully present — we’re 5 days a week in the office to build the energising momentum we need.
We’re looking for a Senior CRM Marketing Manager to serve as the technical and operational architect of our lifecycle ecosystem. This isn't just about sending emails; you will own the end-to-end migration to Braze, designing the data infrastructure and technical workflows that allow our CRM to scale. You will be the primary bridge between Marketing, Data, and Engineering to ensure our stack is robust, reliable, and high-performing.
What You'll Do 🎯
Lead the Braze Migration: Architect the transition from our current stack to Braze. You’ll decide what to migrate, what to sunset, and how to rebuild complex lifecycle journeys (activation, retention, reactivation) with a technical-first mindset.
Own the Data Schema: Act as the technical lead for CRM data flows. You’ll partner with Engineering and Data teams to define custom attributes, events, and API triggers, ensuring data is mapped correctly and flows seamlessly into Braze.
Technical Operations & QA: Oversee the day-to-day technical health of our CRM. This includes sophisticated campaign setup, rigorous QA, and investigating/troubleshooting technical debt or broken data points when they arise.
Deliverability & Infrastructure: Manage IP warming and sender reputation during and after migration. You’ll monitor deliverability metrics daily to ensure our infrastructure is optimized for maximum reach.
Experimentation Framework: Build the technical foundation for A/B and multivariate testing. You’ll turn performance data into technical experiments that move the needle on key lifecycle metrics.
What You'll Bring 💡
Braze Power-User: Deep, hands-on experience in Braze (Canvas, Liquid scripting, Connected Content, and Audience orchestration).
Systems Thinking: A strong understanding of CRM architecture. You know how to read API documentation and can speak the same language as backend engineers when defining events and user schemas.
Migration Experience: You’ve ideally been through a CRM migration before and understand the pitfalls of IP warming, data mapping, and legacy cleanup.
Analytical Mindset: Proficiency in using data to solve problems. You don’t just see "low open rates"—you look at the data flow to see if a trigger is delayed or a segment is misfiring.
What Makes You a Great Fit 🌟
The "Technical Bridge": You enjoy untangling complex data issues and can translate business requirements into technical tickets for engineers.
Extreme Ownership: You take pride in a clean setup. From naming conventions to API efficiency, you care about the "how" as much as the "what."
High-Velocity Problem Solver: You thrive in a fast-paced environment where you must balance the long-term migration roadmap with immediate operational needs.
Why Almedia? 🚀
Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our success.
Scale With Almedia: Grow alongside a startup that has been profitable from day one.
Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin.
Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.
We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.