Senior Data Analyst (Web Analytics) - Temporary - Luxury Automotive
Senior Data Analyst, Analytics
London
Temporary – 6 months
HYBRID – 3 DAYS IN THE OFFICE, 2 DAYS REMOTE
WHO WE ARE
We are RAPP – world leaders in activating growth with precision and empathy at scale.
As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviours, and aspirations.
We foster an inclusive workplace that values diversity and emphasises personal well-being.
DATA ANALYTICS
The Data Analytics team at RAPP is a driving force behind the agency's success. Sitting within a wider Marketing Sciences team, we drive value for our clients by delivering work that helps them to market and run their businesses more effectively and efficiently, empowering them to make data-driven decisions that directly impact performance and drive measurable results.
THE ROLE
As a Senior Analyst, you’ll lead projects end-to-end, direct junior analysts, and help shape strategies that use data to drive smarter decisions across channels. You will do this on one flagship clients or across multiple accounts, and will also play a role in supporting new business growth, and driving best practice across the team.
Some of the projects and tasks you may lead include:
- Delivering and managing an on-going test and learn plan for a client’s omnichannel marketing activities
- Lead a strategic initiative to understand how to use a client’s first party data to power above-the-line media buys.
- Lead a progressive data capture exercise that clients can use to understand how to drive overall levels of data quality and volume in their business
- Use RAPP’s AI tools to drive an ongoing creative optimization programme
- Create multi-variate customer segments and measure the impact of marketing against this audience
The Opportunity
- RAPP’s clients are hugely varied, as is the work they ask us to do. But what unites them is that data is a strategic imperative for them. You will be front and centre of what RAPP does, and a key part of delivering for and growing your client.
- You’ll be joining a large (50+) group of talented and supportive people, in a group where culture and team cohesion really matter.
- We treat our team as grown ups. You will have proper autonomy to run your own projects – with the help of said supportive team, of course.
- Developing how we work and function as a team is a group endeavor, not just the highest paid person in the room. You will be canvassed, and your voice listened to, around what our deliverables should look like and how our team should run.
ABOUT YOU – essential skills
- You are hands on with data – you use SQL and/or Python regularly and write code to pull data from a GCP, AWS, Azure or equivalent
- You’re not a stats expert, but you do understand, use and can talk about some basic concepts (feature importance, regression, clustering, causation vs correlation), etc.
- You have 4+ years working agency, consulting or client side with customer or customer-related datasets - think marketing analytics, sales analysis, product analysis, consumer profiling etc. If you don’t have this experience, you can show how what you’ve done before will compensate for this.
- You’re comfortable taking data and turning it into tangible recommendations for a non-technical, decision-making audience. Ideally this would include answering a mix of more tactical (post campaign analysis, investment analysis, media evaluation) and strategic questions
- You’re a strong communicator, and are used to working closely with and presenting to internal non-technical stakeholders or clients
- You are curious, ask a lot of questions and are interested in the “why” of data – what it means, and what clients should do with it. That curiosity extends to a desire to understanding a dataset and not just taking it at face value – you are accurate, detail-oriented and if a piece of data looks wrong, you’ll want to know why that might be.
- You’ll get a kick working across multiple teams (at a client level and an analytics level), learning from others and sharing things you’ve learned with you
- You’ll be OK working independently and happy to run projects with limited oversight
NB: The successful applicant will be hired through Atrium and will be engaged as an Agency PAYE Temporary Worker.
Atrium is a third-party employment company and acts as Omnicom’s Employer of Record for temporary roles.