Senior Demand Generation Manager
$130k - $152k USD
About Us
Ada is an AI customer service company whose mission is to make customer service extraordinary for everyone. We're driven to raise a new standard of quality customer service at scale, enabling enterprise companies to deliver experiences that people love–instant, proactive, personalized, and effortless.
Ada is an AI transformation platform and partner—combining strategic expertise with powerful AI agent management technology to accelerate businesses’ AI maturity to keep them ahead of the curve. With Ada, 83% of customer conversations—and counting—are effortlessly resolved through automation, giving teams more time back, companies more resources to focus on growth, and customers more life to focus on what matters most to them.
Established in 2016, Ada is a Canadian company that has powered over 5.5 billion interactions for leading brands like Square, YETI, IPSY, and Monday.com, saving millions of hours of human effort. Backed with over $250M in funding from tier-one investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in the management and application of AI in customer service.
At Ada, we see growth as a reflection of each individual owner’s personal growth. That’s why our values are rooted in driving progress and continuous improvement. If you’re ambitious and eager to grow, Ada could be the place for you.
Learn more at www.ada.cx.
The Role
We are seeking an innovative, revenue-focused Senior Demand Generation Manager to join our Growth team. In this pivotal role, you will own our demand generation channels, driving Enterprise pipeline volume through high-impact paid campaigns and organic/LLM discoverability. Through close collaboration with the Sales team, you will launch ABM campaigns, thoughtfully nurturing prospects at each touchpoint in the customer journey from first touch to close-won. Your strategic mindset and never-ending curiosity will fuel our conversion rate optimization roadmap, helping Ada reach new levels of growth and efficiency.
Responsibilities
- Lead and scale high-performing paid media campaigns across search, social, and other emerging digital channels to drive efficient, quality pipeline with Enterprise leads.
- Own and execute a robust Conversion Rate Optimization (CRO) roadmap, continuously improving landing pages, messaging, and creative assets to maximize conversion.
- Successfully implement and scale targeted Account-Based Marketing (ABM) campaigns, boosting enterprise account lead volume and engagement.
- Improve high-intent organic traffic and LLM citations through collaboration with our content marketing team.
- Manage campaign tracking, budgets, monthly/quarterly performance reporting, and forecasting methodologies to ensure understand performance and drive continual improvement.
- Improve inbound ROI through strategic budget management, reducing cost per opportunity, improving pipeline value, and achieving efficient customer acquisition cost (CAC).
- Drive continual performance improvement by proactively identifying opportunities based on industry trends, competitor analysis, and best practices.
About You
- Bachelor’s degree in Marketing, Business, or a related discipline.
- 6+ years of proven experience in demand generation within Enterprise SaaS.
- Revenue-focused, with a track record of successful marketing campaigns driving measurable pipeline success.
- Proven success with hands-on management of multi-million dollar paid media budgets.
- Expert-level proficiency with major ad platforms (Google Ads, LinkedIn) and other marketing tools (Google Analytics, Salesforce, VWO, SEMRush, Profound).
- Demonstrated success building and managing a conversion rate optimization program with measurable impact on website performance.
- Strong understanding of SEO and AEO best practices to drive content discoverability.
- AI-led mindset, with experience using ChatGPT, Claude Code, and other AI tools to embed efficiency into everything you do.
- Exceptional analytical, problem-solving, and communication skills.
- Highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments.
Compensation: $130,000 - $152,000 CAD
Pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law. #LI-NS1
Benefits & Perks
At Ada, you’ll not only build extraordinary products but also thrive in an environment designed for your success. We prioritize your well-being, growth, and work-life balance. Here’s what we offer:
Benefits
- Unlimited Vacation: Recharge when you need to.
- Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
- Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
- Employee & Family Assistance Plan: Resources to support you and your loved ones.
Perks
- Flexible Work Schedule: Balance your work and personal life.
- Remote-First, In-Person Friendly: Options to work from home or at our local hub.
- Learning & Development Budget: Invest in your long-term growth goals and skills.
- Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
- Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
- Hands-On with LLMs: Enhance your expertise in leveraging large language models.
- A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.
The above Benefits and Perks only apply to full-time, permanent employees.
As part of our recruitment process, we may use AI enabled tools to support certain aspects of hiring, such as interview note-taking. All hiring decisions are made by our team.
Thank you for your interest in joining us at Ada. Due to the high volume of applications, we will only contact candidates whose qualifications match closely to the requirements of the position. We appreciate the time you have invested in learning more about us.