Senior Demand Generation Manager
DebtBook is an industry-leading fintech software platform that revolutionizes the way local government, higher education, and healthcare finance teams work. Our powerful, cloud-based software helps these organizations manage all aspects of their debt, cash, leases, and subscriptions, streamline financial reporting, and share information simply with others. We are passionate about modernizing treasury management and simplifying accounting compliance in the public sector, allowing organizations to break through operational barriers to unlock strategic insights.
WHAT YOU’LL DO
As a Senior Demand Generation Manager, you will own DebtBook’s demand generation strategy and pipeline performance, leading programs that drive qualified pipeline and revenue growth across channels. Specifically, you will:
- Own quarterly and annual marketing-sourced and marketing-influenced pipeline targets, aligning demand strategy to company revenue goals
- Develop and execute a comprehensive, multi-channel demand generation strategy across events, webinars, email, paid media, and lifecycle programs
- Design and scale integrated campaigns that connect event participation, digital programs, and sales outreach into cohesive, account-targeted pipeline initiatives
- Develop account-based and vertical-specific demand programs aligned to strategic accounts and key market segments
- Own traditional demand channels including display, paid search, paid social, retargeting, and digital acquisition, ensuring efficient budget allocation and ROI optimization
- Lead website and landing page conversion optimization efforts to improve funnel performance and increase opportunity creation
- Partner closely with RevOps & Marketing Operations to refine attribution models, segmentation, reporting dashboards, and pipeline forecasting
- Collaborate with Sales leadership on pipeline planning, lead handoff processes, and pipeline acceleration strategies to ensure strong follow-up and deal progression
- Analyze full-funnel performance — from first touch through closed-won — identifying opportunities to improve conversion rates, velocity, and efficiency
- Manage demand generation budget, vendor relationships, and external agencies to maximize impact and scalability
OUR “GOAT” VALUES
GROW Continuously
- We believe in continuous improvement, never accepting the status quo as good enough, and iterating to move quickly without compromising on quality.
- We are energized by the fast-paced rate of change that growth demands and see new challenges as opportunities for resilience and personal development.
- We are driven by curiosity to think creatively, innovate, and experiment, and we humbly incorporate lessons learned from success and failure along the journey.
OWN Your Outcomes
- We hold ourselves accountable for exceptional effort, execution, reliability, professionalism, and results that add tremendous value for customers.
- We are all individual contributors, responsible for delivering value to our customers, team, and company with every action we take.
- As managers, we lead by example in both what we do and how we do it, and stay personally familiar with the work as we coach our teams.
- We follow through on our decisions and commitments with action.
ABOVE & Beyond
- We create moments of magic, surprising and delighting our customers at every touchpoint.
- We run towards problems and enthusiastically jump in to help colleagues however we can be valuable.
- We take pride in proactively doing the extra little things that set us apart, even when no one is watching.
TEAM Over Ego
- There is no task needed at DebtBook that is beneath any of us.
- We work hard to be the teammate others want on their team.
- We have the courage to have hard conversations and the grace to receive honest feedback in pursuit of excellence.
WHY DEBTBOOK
DebtBook is a fast-growing company where we dream big, move fast, make an impact, and bring joy to everything we do. Our core values drive our success as an organization, and we are looking for talented teammates who share our passion for challenging the status quo, innovating in all we do, and wanting to make a difference.
When it comes to benefits and perks, we are committed to supporting our employees’ well-being to make their lives better, both in and out of the office. We offer:
- Competitive salaries plus equity (stock options) for all employees;
- Comprehensive health, dental, and vision insurance, 401(k) with 4% employer match;
- Flexible work schedules and generous leave policies (including unlimited PTO);
- Professional development opportunities and tuition reimbursement;
- Family and wellness perks;
- In-person social events;
- Top-of-the-line equipment, and a newly furnished office.
DebtBook is an Equal Opportunity Employer. We value diversity and prohibit discrimination and unlawful harassment in the workplace. All applicants will receive consideration for employment based upon their qualifications without regard to race, religion, color, national origin, ethnicity, gender, gender identity or expression, pregnancy, sexual orientation, age, marital status, genetic information, political affiliation, National Guard or veteran status, disability, or any other protected status under federal, state, or local law. We welcome and encourage applicants with disabilities to contact our team for assistance during the application and hiring process. We are committed to expanding accessibility and making reasonable accommodations in accordance with applicable law.