Senior Demand Generation Manager
Who we are
At Twelve Labs, we are pioneering the development of cutting-edge multimodal foundation models that have the ability to comprehend videos just like humans do. Our models have redefined the standards in video-language modeling, empowering us with more intuitive and far-reaching capabilities, and fundamentally transforming the way we interact with and analyze various forms of media.
With a remarkable $107 million in Seed and Series A funding, our company is backed by top-tier venture capital firms such as NVIDIA’s NVentures, NEA, Radical Ventures, and Index Ventures, and prominent AI visionaries and founders such as Fei-Fei Li, Silvio Savarese, Alexandr Wang and more. Headquartered in San Francisco, with an influential APAC presence in Seoul, our global footprint underscores our commitment to driving worldwide innovation.
We are a global company that values the uniqueness of each person’s journey. It is the differences in our cultural, educational, and life experiences that allow us to constantly challenge the status quo. We are looking for individuals who are motivated by our mission and eager to make an impact as we push the bounds of technology to transform the world. Join us as we revolutionize video understanding and multimodal AI.
About the Role
We're looking for a Senior Demand Generation Manager to build and scale the engine that drives pipeline for our enterprise business. You'll own the strategy and execution of programs that generate qualified opportunities across our target verticals, Media & Entertainment, Advertising, Government & Security, and Automotive.
This is a high-impact, high-visibility role reporting to the Head of Growth. You'll work at the intersection of brand and performance, translating our technical differentiation into campaigns that resonate with both developers evaluating APIs and C-suite executives making infrastructure decisions.
In this role, you will
Own the Demand Engine
Design, execute, and optimize multi-channel demand generation programs (paid media, content syndication, ABM, email, events, webinars) that deliver measurable pipeline impact
Build and manage the marketing funnel from MQL through SQL, working closely with Sales to ensure seamless handoffs and feedback loops
Develop audience segmentation strategies across our key personas: technical developers ("Dev Dorothy"), media operators ("Media Meredith"), and business decision-makers ("Biz Brad")
Drive Pipeline Mathematics
Set and hit quarterly pipeline generation targets tied to revenue goals
Build attribution models and reporting dashboards that connect marketing activity to closed-won revenue
Continuously test and iterate: A/B testing creative, channels, messaging, and targeting to improve conversion at every stage
Scale Our Enterprise Motion
Partner with Enterprise Marketing to develop account-based programs targeting strategic accounts
Create integrated campaign strategies that span digital, field events, and partner co-marketing
Work with Product Marketing to translate technical capabilities into compelling value propositions for each vertical
Build the Foundation
Establish scalable processes, playbooks, and infrastructure for demand generation as we grow
Manage relationships with agencies, vendors, and technology partners (HubSpot, LinkedIn, Google, etc.)
Collaborate with Marketing & Data Operations to ensure clean data, accurate attribution, and actionable insights
You may be a good fit if you have
Experience
5-7+ years in B2B demand generation, ideally at a developer tools, infrastructure, or enterprise SaaS company
Proven track record of building and scaling demand programs that directly contributed to pipeline and revenue growth
Deep expertise in marketing automation (HubSpot preferred), ABM platforms, paid media, and analytics tools
Skills
Strong analytical chops—you think in funnels, conversion rates, CAC, and pipeline velocity
Excellent project management abilities; you can orchestrate complex, multi-channel campaigns with many stakeholders
Clear, compelling communication skills—you can write crisp copy and present data-driven recommendations to leadership
Mindset
Comfortable operating in ambiguity at a high-growth startup; you build the plane while flying it
Curious about AI and video technology—you don't need to be an ML engineer, but you should be excited to learn how our models work
Collaborative and low-ego; you thrive working cross-functionally with Sales, Product, and Engineering
Preferred Qualifications
Experience marketing to media & entertainment, advertising, or government/security verticals
Familiarity with developer marketing and product-led growth motions
Background at companies selling technical infrastructure or APIs
Benefits and Perks
🤝 An open and inclusive culture and work environment.
🚀 Work closely with a collaborative, mission-driven team on cutting-edge AI technology.
🏥 Full health, dental, and vision benefits
✈️ Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.
🛂 VISA support where applicable
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