Partner Marketing Manager
Who we are
At Twelve Labs, we are pioneering the development of cutting-edge multimodal foundation models that have the ability to comprehend videos just like humans do. Our models have redefined the standards in video-language modeling, empowering us with more intuitive and far-reaching capabilities, and fundamentally transforming the way we interact with and analyze various forms of media.
With a remarkable $107 million in Seed and Series A funding, our company is backed by top-tier venture capital firms such as NVIDIA’s NVentures, NEA, Radical Ventures, and Index Ventures, and prominent AI visionaries and founders such as Fei-Fei Li, Silvio Savarese, Alexandr Wang and more. Headquartered in San Francisco, with an influential APAC presence in Seoul, our global footprint underscores our commitment to driving worldwide innovation.
We are a global company that values the uniqueness of each person’s journey. It is the differences in our cultural, educational, and life experiences that allow us to constantly challenge the status quo. We are looking for individuals who are motivated by our mission and eager to make an impact as we push the bounds of technology to transform the world. Join us as we revolutionize video understanding and multimodal AI.
About the Role
TwelveLabs is seeking a dynamic Partner Marketing Manager to join our growing GTM team to help execute and scale our growing partner ecosystem. Reporting to the Partner Marketing lead, this role is focused on bringing our partner marketing programs to life — from building and running campaigns to creating content and coordinating events. You'll be hands-on in building processes, driving execution, and collaborating with some of the most innovative companies in AI and cloud. This is a unique opportunity to make a direct impact on TwelveLabs’ partner motion in a high-growth environment, while working alongside world-class partners like AWS, NVIDIA, Snowflake, and Databricks.
In this role, you will
Execute partner marketing campaigns and programs that drive awareness, adoption, and pipeline in collaboration with technology partners, resellers, and system integrators
Develop co-branded and partner-related content, including solution briefs, case studies, one-pagers, pitch decks, blog posts, and email copy
Coordinate partner communications, including newsletters, event updates, and partner onboarding materials
Support partner event marketing by managing logistics, timelines, and deliverables for partner-hosted or co-sponsored events
Help operationalize the partner ecosystem program, supporting enablement materials and partner portal content
Track campaign and content performance, reporting results to internal stakeholders and recommending optimizations
You may be a good fit if you have
3–5 years of experience in partner marketing, channel marketing, demand generation or product marketing— preferably in a B2B tech or SaaS environment
Proven ability to execute end-to-end campaigns with or through partners
Strong content creation and editing skills, especially with customer-facing or co-branded marketing assets
Detail-oriented project management chops — you know how to keep partners and internal teams aligned and on schedule
Familiarity with CRM, marketing automation tools (e.g. HubSpot) and possibly partner portals or PRMs. You use data and metrics to inform decisions and optimize marketing efforts for better results
A bias for action in fast-paced environments – you thrive in a startup setting, adapt quickly to changing priorities, and are resourceful in overcoming challenges.
Excellent written and verbal communication skills
Preferred Qualifications
Domain knowledge in AI or developer technologies – familiarity with these technical personas will help you craft more resonant partner marketing messages.
Experience working with cloud partners (e.g. AWS, GCP, Azure), ISVs, or hardware vendors (e.g. NVIDIA) to craft better together stories
Comfort working with design and content vendors to deliver campaigns or collateral
Benefits and Perks
🤝 An open and inclusive culture and work environment.
🚀 Work closely with a collaborative, mission-driven team on cutting-edge AI technology.
🏥 Full health, dental, and vision benefits
✈️ Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.
🛂 VISA support where applicable
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