Senior Digital Marketing Specialist - Paid Social
About the team
This role sits in the Performance Marketing team who themselves sit in the wider Paid Media and Marketing Org here at Deliveroo. The team's main focus is driving growth through Paid Social, Search & App, and Affiliates. This role will be focussed on the Paid Social channel. Growth could be so many things for this team, for example; getting a consumer to give us a try for the first time, driving customer loyalty, or encouraging users to sign up to Plus (our loyalty subscription).
As a channel, we are a vibrant function, collaborating closely with our Creative Studio, Data Science and Marketing Technology teams to deliver innovative world-class digital campaigns across 6 markets globally. As the Channel specialist, you will report into the Paid Social Digital Marketing Manager who you will work alongside to drive forward your channel.
Working within this team allows you to work under our hybrid working model - between London HQ and home.
About the role
We are looking for a dynamic and results-driven Senior Paid Social Specialist to drive the growth of our Performance Marketing programme globally. The role is pivotal in meeting our revenue and efficiency targets, with accountability for performance against Performance Marketing targets globally.
What you'll be doing
Strategy: Work with the Paid Media Director and a team of channel specialists to develop and execute a comprehensive global Paid Social strategy. Define the roadmap to achieve revenue and efficiency targets across channels, balancing near-term performance with long-term growth.
Performance management: Be hands-on in our accounts, optimising complex, high-spending global programmes across Meta and TikTok. Manage account structures, campaign design, and bidding strategies to maximise ROI and incremental growth.
Industry trends: Stay up to date with the latest trends and innovations in Paid Social and digital marketing. Build relationships with platform partners to identify new opportunities, ensuring we are first to test and adopt emerging products and betas.
Testing and optimisation: Design and execute A/B and incrementality tests across campaigns to drive continuous learning and performance improvement. Partner with Data Science to measure and validate impact.
Data analysis: Use enterprise analytics tools (e.g. Looker) to analyse performance and identify insights. Translate data into actionable recommendations for investment decisions and optimisation.
Reporting and insights: Build and maintain clear dashboards and performance reports for internal teams and senior stakeholders. Analyse competitor activity and market trends, making recommendations to strengthen our position.
Collaboration: Partner closely with Product, Data Science, and Engineering to develop technical solutions (e.g. catalogue optimisation, automation, tracking enhancements, creative optimisation) that improve campaign efficiency and scalability.
Budget management: Support in setting and managing a large, global annual budget. Ensure efficient spend allocation across markets and platforms to maximise business impact.
Stakeholder management: Communicate effectively with cross-functional teams and senior stakeholders, simplifying complexity and influencing decisions with clarity and conviction.
Requirements
Technical expertise: 3–5 years of hands-on experience managing large-scale Meta and TikTok campaigns. Experience with Snapchat, third-party campaign management tools (e.g. Smartly) is a strong plus.
Analytical skills: Highly analytical and data-driven, comfortable working independently with data to inform strategic and tactical decisions.
Experience: Proven track record in managing complex, high-spending global Paid Social programme - ideally within e-commerce, technology, or marketplace environments.
Growth mindset: Strong communicator with curiosity and ambition to continuously improve. Thrives in a fast-paced, evolving environment.
Bias for action: Proactive problem solver who takes ownership and drives measurable results.
Test and learn mindset: Embraces experimentation and iterative optimisation to deliver sustained growth.
Why Deliveroo
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.
We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.