Senior Digital Strategist - Oceans and Plastics (6-month contract)

POSITION SUMMARY

The Senior Digital Strategist - Oceans and Plastics (6-month contract) is a key member of Greenpeace USA’s online team. This is a results-oriented position that will lead key areas of Greenpeace USA’s campaign projects and engagement strategy for our high-profile campaigns. This position will organize, prioritize and coordinate planned and responsive work (both global and domestic) and ongoing core work within the digital department, identifying opportunities, setting ambitious goals for projects, collaborating with key stakeholders across teams to advance the work, and task-managing team members to bring in new supporters, raise money, deepen engagement, and win campaign victories.

The Senior Digital Strategist - Oceans and Plastics (6-month contract) is an exempt, full-time, benefits-eligible position, based in any GPUS-authorized location (CA, DC, MD, VA, NY, NJ, CT), and will report to the Digital Campaigns Director.

ROLE RESPONSIBILITIES

Strategy:

• Develop mutually beneficial relationships within GPUS and with other NROs, GPI units, and social movement allies
• Serve as the Senior Digital Strategist for one or more of Greenpeace USA’s campaigns, and work with the Digital Campaigns Director and Communications Digital Director to task content and technical development with online team members and others
• Develop strategy and work plans for short-term responsive projects, including capitalizing on major local, national and global events and milestones and longer-term projects that enhance Greenpeace USA’s ability to grow, fundraise, and engage our supporters
• Global work: coordinate with Greenpeace communications hubs, digital team and other National and Regional Offices (NROs) to develop coordinated work plans and implement key pieces of global work
• Domestic responsive work: Collaborate with leadership and peers to identify response opportunities for GPUS. The Senior Digital Strategist will lead key pieces of this work, including leading response teams, developing strategy and materials, and coordinating with other NROs
• Identify responsive projects that could be scaled into larger projects and collaborate with stakeholders both inside and outside of GPUS to develop project proposals
• Research and stay on top of industry best practices, trends and tools to support digital campaigns

Project Management:

• Develop mutually beneficial relationships within GPUS and with other NROs, GPI units, and social movement allies
• Task manage small, cross-functional teams for short-term orlong-term projects, including project managing content creation, review, legal sign-off, production and sending off
  communications via email, web, socials and SMS

Analysis and Reporting:

• Follow and test best practices and innovations for email, social media, mobile, web and online-offline mobilization, including collecting analyzing and reporting post-campaign data
• Make key decisions on digital output, using expertise and insights from relevant team members or organizational stakeholders as well as testing and performance data
• Proactively communicate successes and learnings to the campaign team, and the national and global organization

Other Duties:

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Other duties and responsibilities may be assigned as organizational or team priorities arise and/or shift.

ROLE REQUIREMENTS

Knowledge and Experience:

• Minimum  7 years experience in public interest campaigning with environmental organizations preferred
• Minimum 6 years experience in digital engagement with advocacy, political, or charitable organizations preferred
• Minimum 3 years experience in project or people management with a strong track record of producing creative, successful output. A combination of experience and education will be considered
• Deep expertise in digital engagement strategies and tactics including digital campaign planning, expertise in all relevant channels (email, social media, mobile, web), fundraising, and online-to-offline organizing
• Graphic design skills, preferred
• Familiarity with CRMS, such as EveryAction

Skills/Attributes/Competencies:

• Ability to work collaboratively with multiple teams, set and review goals, and assess risks and outcomes
• Inspirational and strategic approach
• Strong decision-making skills, able to make strategic calls for the project with awareness of the context in which it is operating both internally and externally
• Ability to balance multiple projects at once, including both short-term responsive work and long-term capacity-building work
• Keen judgment about what will work with key audiences, advance engagement goals, and organizational capacity
• Strong project leadership and project planning skills to enable the delivery of projects to time, to budget and to deliver clear objectives;
• Strong project and/or line-management skills enabling you to cultivate the best performance of staff
• Track record of developing creative campaign content that engages diverse communities and deepens relationships with existing supporters
• Excellent communication skills, including both written and public speaking skills;
• Excellent interpersonal skills, including willingness to facilitate conflict resolution and offer and receive direct feedback

Other:

• Willingness and ability to work outside normal business hours, on occasion
• Willingness to experiment, take risks, and learn from failures
• Commitment to progressive values and peaceful direct action as a means to effect change
• Demonstrated commitment to the organization’s values on Equity, Diversity, and Inclusion

COMPENSATION AND BENEFITS

Greenpeace offers a competitive benefits package including medical, dental and vision coverage with low contributions from staff. We have options for pre-tax flexible spending accounts for medical and dependent care costs. Greenpeace employees enjoy generous 401K matching and time-off for vacation, sick, personal, and parental leave. After five years, staff are eligible for a paid sabbatical. To encourage public transportation use and biking, we offer subsidies for staff who choose to bike or ride mass transit to work. Greenpeace is committed to the growth and development of staff and fostering a creative workplace culture. For more information, check out our benefits plan. 

This role is graded at a level 3, and a salary within the range of $78,668 - $85,146 and is anticipated to be provided to the successful candidate having met the minimum requirements for the position consistent with reflecting our commitment to maintaining competitive and fair compensation practices.