Senior Director, Promotions

We’re looking for a strategic and data-driven Senior Promotions Director to lead our efforts in maximizing the effectiveness of our promotional strategy, maximizing player engagement and loyalty whilst constantly optimizing for investment efficiency. In this high-impact role, you’ll oversee the development and execution of personalized, cross-channel promotional strategies that deepen customer relationships, deliver excitement to the user base and drive lifetime value.

What you’ll do:

• Deliver and manage the execution of a coherent promotional strategy, effectively balancing engagement and retention through data-driven reinvestment.
• Constantly optimize against the significant monthly budget, ensuring the right players are receiving the right level of investment.
• Be a thought leader in customer segmentation strategy and execution.
• Present, deliver insights and engage with senior and executive leadership; translating insights into repeatable playbooks.
• Develop and own an always-on test & learn roadmap, establishing frameworks for accurately measuring success and iterating upon learnings.
• Drive the PrizePicks brand forward with exciting, engaging promotions that deliver brand loyalty and advocacy.
• Work and build ways of working with key collaborators and stakeholders; primarily with CRM, Analytics, Game Operations, Marketing and Programmatic Promotions.
• Ensure all promotions meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment.
• Lead and develop a high-performing team, driving a culture of accountability, experimentation and learning.

What you have:

• 8+ years of experience in Retention or Revenue Operations, with at least 3 years in a leadership role.
• Deep understanding of customer segmentation, lifecycle stages, and promotional best practices.
• Proven experience managing and optimizing a large budget.
• Strong analytical skills with the ability to interpret data and turn insights into action.
• Experience in a mobile-first, fast-paced consumer technology or gaming environment strongly preferred.
• Familiarity with regulatory and compliance considerations in gaming, fantasy sports, or sports betting is a plus.
• Excellent communication and cross-functional leadership skills

• Industry and/or existing organic interest in the PrizePicks product desirable.

Where you’ll live:

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote

Working at PrizePicks:

The typical salary range for this position is $150,000 to $225,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your 

recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. 

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting. 

Date Posted: 2/19/26

Reposted: 3/19/26