VP of Marketing & Brand

PrizePicks is the largest and fastest-growing daily fantasy sports platform in North America. As a culturally resonant brand with breakthrough products, we are expanding our leadership team by investing in a world-class VP of Marketing & Brand to lead our comprehensive brand, product, and consumer marketing functions. This role is essential for setting the creative vision, managing owned digital platforms, and strategically elevating our brand's market presence and cultural relevance across the sports and entertainment ecosystem. 

We are building a highly strategic, brand-driven marketing engine that serves as a core pillar of our business strategy. The VP of Marketing & Brand will be the principal leader responsible for fusing brand vision, creative excellence, product-market messaging, and cultural relevance into a unified, high-impact platform for deepening consumer engagement.

The Role:

We are seeking an established, visionary, and decisive VP of Marketing & Brand who will be responsible for defining, executing, and scaling the marketing strategy across Brand Marketing, Product Marketing, Creative/Design, Social Media, Community Management, Owned Digital Platforms, and CRM/Direct Marketing. 

This executive must be able to translate complex business strategy and product innovation into clear, compelling brand narratives that resonate with consumers in a fast-moving, highly competitive market environment. 

The VP of Marketing & Brand owns integrated marketing campaigns and initiatives, ensuring seamless and consistent execution across all channels. This role will partner closely with the VP of Acquisition to ensure brand consistency across all performance channels and will collaborate with the SVP of Strategic Partnerships on brand-aligned partner initiatives. You will also build, lead, and mentor a high-performing marketing team and manage external agencies that help us scale, where relevant. 

Your ultimate mission: to solidify PrizePicks' position as a powerhouse in the category and cement it as the most trusted, innovative, and culturally relevant sports entertainment brand in the U.S.

What you’ll do:

Brand Strategy & Product Marketing

• Define and Drive the Brand Vision: Develop, own, and execute the enterprise-wide brand strategy and go-to-market (GTM) plans that drive long-term business goals, market expansion, and cultural relevance. 
• Product Marketing Leadership: Own the strategy and execution of all product marketing, ensuring all new features, updates, and platform capabilities are translated into compelling, consumer-friendly market narratives and positioning. 
• CRM / Direct Marketing: Oversee the lifecycle marketing and CRM/Direct Marketing channels (e.g., Email, Push Notifications, in-app messaging) to maximize user engagement, retention, and re-engagement. 
• REI / Promo Fund Collaboration: Partner closely with the VP of Revenue Operations to determine potential uses of "REI/Promo" funds that support marketing campaigns and initiatives focused on keeping PrizePicks users engaged with the mobile app. 
• Budget Management & Resource Allocation: Develop and manage the marketing budget for Brand, Product, Creative, Social, and CRM functions, ensuring effective allocation of resources and delivery of initiatives within annual operating plan constraints. 

Creative, Content & Owned Channels

• Creative Vision & Production: Lead the Creative/Design/Production organization to develop breakthrough advertising and brand experiences that are culturally resonant, drive emotional connection, and clearly differentiate PrizePicks in this highly competitive market.
• Social Media & Community Management: Define and lead the strategy for social media and community management to drive organic awareness & engagement, activate social communities, build brand loyalty, and establish PrizePicks as a natural part of the real-time consumer conversation, particularly during peak sports moments and milestones throughout the year.
• Owned & Operated Digital Platforms: Own the brand and content strategy for all owned digital platforms (e.g., website, app store, etc), ensuring a consistent and optimized user experience prior to product usage. Drive SEO, ASO, and AI platform-initiated product discovery leveraging emerging best practices in the industry.

Organizational Leadership & Cross-Functional Partnership

• Strategic Alignment: Leverage a proven track record to create strategic alignment with goals and trade-offs including internal governance plan across marketing functions and departmental cross-functional accountability to the company’s commercial roadmap.
• Build & Optimize the Team: Architect, recruit, lead, and mentor a high-performing, innovative Marketing organization focused on brand, product, and creative excellence. 
• Cross-Functional Collaboration: Operate as a highly visible, collaborative partner across the senior leadership team (eg, Product, Engineering, Acquisition, Revenue Operations, Communications, Legal, Finance, HR) to ensure brand initiatives are fully integrated and supported across the business. 
• Key Internal Partnerships: Collaborate with the VP of Acquisition to ensure creative consistency and asset performance, partner with the SVP of Strategic Partnerships on brand-aligned partner initiatives, and work with the VP of Revenue Operations on leveraging engagement funds.
• Measurement & Governance: Partner with the Analytics team to develop a rigorous, data-backed, brand and user measurement framework tied directly to corporate goals, brand equity, market perception, and user engagement.

What you have:

• 15+ years of progressive experience in Brand, Creative, or Product Marketing leadership, with at least 3+ years operating in a VP of Marketing/Brand, Global Head of Brand, or equivalent senior leadership role for a high-growth, nationally recognized consumer brand. 
• Proven track record of developing and executing world-class brand, product, and creative strategies that have driven significant brand equity, market presence and user adoption. 
• Mastery of Comprehensive Consumer Marketing: Deep expertise across key marketing disciplines, including Brand Strategy, Product Marketing, Creative/Design, Social Media/Community, and CRM/Direct Marketing. 
• Strategic Storyteller & Executive Acumen: A decisive executive capable of translating complex business, financial, and product strategy into simple, compelling, and consistent consumer narratives. 
• Industry Expertise: Deep expertise in leading consumer digital products and services, especially in sports, gaming, social, or F2P video gaming. 
• Inspirational People Leader: A skilled organizational leader capable of attracting, developing, and retaining top marketing and creative talent. 
• Executive Presence: Comfortable and adept at presenting to and advising senior executives. 

Where you’ll live:

• This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid