Senior Director, Strategic Demand

The Senior Director, Strategic Demand Sales leads Nature’s Bakery’s enterprise demand and commercial strategy functions, owning Strategic Revenue Management, Category & Customer Marketing, and Sales Planning & Operations. This leader drives profitable growth by optimizing pricing, promotion strategy, trade investment, portfolio architecture, and demand planning across all channels and customers.
This role also has P&L ownership of the digital sales channel (DTC, 1P, 3P), ensuring eCommerce execution supports broader commercial and revenue objectives.

Key Responsibilities

Strategic Revenue Management

• Own enterprise Strategic Revenue Management, including pricing architecture, promotional effectiveness, trade investment optimization, and price-pack architecture

• Develop revenue growth frameworks balancing volume, mix, margin, and customer investment strategies

• Evaluate ROI of pricing and promotional programs to optimize trade investment and commercial returns

• Embed SRM principles into annual planning, portfolio strategy, and commercial decision-making

Category, Customer Marketing, Sales Operations & Digital

• Own Category Strategy and Customer Marketing to strengthen sell-in, sell-through, and customer engagement

• Translate brand and portfolio strategies into actionable commercial plans and customer narratives

• Oversee Sales Planning & Operations, including forecasting processes, planning routines, and performance reporting

• Lead digital growth spanning assortment strategy, promotional planning, content optimization, and performance analytics

• Align digital investments with enterprise revenue, margin, and portfolio priorities

Team Leadership

• Lead and develop a multi-functional team spanning SRM, Category & Customer Marketing, Sales Planning & Operations, and Digital Sales

• Establish clear priorities, operating rhythms, and performance standards

• Build organizational capability in commercial analytics, revenue optimization, and demand planning

Qualifications

• 10+ years of experience across sales, revenue growth, go-to-market, or customer strategy roles, within CPG

• Demonstrated expertise in Strategic Revenue Management, including pricing, promotional effectiveness, trade optimization, and portfolio architecture

• Strong financial and analytical acumen balancing revenue growth, margin performance, and investment effectiveness

• Exposure to digital commerce models, incl. Amazon, and understanding of key digital growth and profitability drivers

• Experience leading teams and developing talent within cross-functional organizations

• Strong communication and influencing skills translating complex analysis into clear business actions

The Good Stuff – Benefits
Our team members' physical and mental health is important to a thriving workplace. That’s why we offer the following benefits to full-time employees:

• Medical, dental, and vision insurance offered for eligible employees
• 401(k) plan with a company match that vest on day 1 of eligibility
• Paid vacation 
• Paid time off 
• Holiday pay (11 days)
• Paid short-term disability
• Paid life insurance
• Banfield Pet Insurance Discounts
• Wellness Benefits and Discounts
• Employee Assistance Program

Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $190,000 to $240,000. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.