Senior Event Marketing Manager
Salary: $155-160K | Full-time · Reports to VP of Marketing
We're looking for a Senior Event Marketing Manager to own Hatch's event presence end-to-end. From trade shows and field events to partner activations and VIP experiences, you’ll design the moments that elevate our brand, deepen customer relationships, and drive real pipeline.
This is a marketing-led role with the operational range to bring events to life. You’ll shape the story, coordinate the GTM plan, and handle core logistics while working with external support as you ramp.
As our Senior Event Marketing Manager, you will:
Own the playbook: Develop and lead an events strategy that hits marketing and revenue goals — awareness, engagement, pipeline, and retention. Choose where we show up, why it matters, and how we win.
Run the full range: From owned conferences and executive dinners to trade shows and field events, you'll bring each format to life with the right approach for the audience and moment.
Handle core logistics: Coordinate shipping, booth assets, swag, event technology, and vendor wrangling alongside our logistics partner — building systems that scale.
Own the narrative: Define the messaging angle for each event and make sure every touchpoint is consistent. You'll brief and direct content needs — one-pagers, signage, booth copy — with support from the marketing team on production.
Keep everyone in sync: Partner with Sales, AM, Partners, and Product to ensure everyone is working from the same goals, storylines, positioning, and outreach plan. You'll lead KBYGs and cross-functional coordination.
Make the marketing engine hum: Own AM + marketing outreach streams and collaborate with Sales on theirs. Spin up landing pages and booking flows with support from design/ops. Integrate events into nurture and newsletter rhythms.
Make us memorable: Come up with creative booth activations, swag ideas, and experiences that make people stop, engage, and remember Hatch long after the event.
Track what matters: Measure pipeline impact: scans, meetings, SQOs, and closed revenue. Produce clear, actionable event recaps with insights and next steps.
Requirements
5–8+ years in event marketing (B2B SaaS or high-growth environment preferred).
Strong messaging, content, and GTM instincts — you know how to craft a compelling story and align teams around it.
Proven experience running events end-to-end, from planning to onsite execution.
Comfortable collaborating across Sales, AM, Product, Partners, and leadership.
Operational competence: vendors, budgets, timelines, shipping, onsite problem-solving.
Experience with event platforms and tools (lead capture, registration systems, event portals, etc.).
A data-driven approach to pipeline, performance, and ROI.
Willingness to travel for key events (20-30% depending on event calendar).
Why Hatch
Events are a key growth lever — you’ll play a central role in shaping how we show up.
You’ll have creative freedom and the trust to build experiences that stand out in a crowded industry.
You'll have a logistics partner in place during your first few months to help you ramp smoothly — then full ownership of the function.
You’ll work cross-functionally with Sales, AM, Product, and Partners — high visibility, real impact.
You'll help define and scale the future of Hatch's event marketing function.