Senior Frontend Software Engineer

About Reacher:

We're the #1 TikTok Shop partner helping brands like Under Armour, Hanes, HeyDude, and Logitech scale their affiliate marketing. We've crossed 7 figures in ARR, and are rapidly scaling our team this year. Our vision is to become the Hubspot for creator marketing, powering brands and creators to connect and grow across all commerce platforms (Youtube Shopping, Instagram Shopping, Shopify, Amazon).

We're building key infrastructure for the creator economy and implementing AI with the world's largest brands and creators. Your work will directly impact users on day 1—our user base depends on our product daily.

Your work will directly impact users on day 1. We have a highly responsive user base that depends on our product day in and day out.

What you will do

• Own frontend features end-to-end: research, design, implement, test, and ship

• Lead and shape our frontend architecture—set standards for code quality, testing, and development practices

• Mentor and guide other engineers, establishing frontend best practices and patterns

• Talk directly to customers and translate vague requirements into polished user experiences

• Build responsive UIs using React, TypeScript, Tailwind, and shadcn/ui

• Write clean, maintainable, and testable code

• Contribute to frontend architecture and state management decisions

• Ship fast and learn fast—high urgency environment
  

You're a Fit If

• You have 4–8 years of professional frontend experience at a product-first company

• You can take mockups and build pixel-perfect, accessible, high-performance applications

• You care deeply about product, design, and user flow—not just code

• You've owned something meaningful end-to-end (a product module, design system, or major performance refactor)

• You have experience setting technical standards and can be the go-to expert for frontend decisions

• You enjoy mentoring others and raising the bar for engineering quality

• You're resourceful and thrive in ambiguous environments—you figure things out independently

• You have strong product intuition and can push back on requirements when needed to improve UX
  

Frontend-Specific Skills We Value

• Core Stack: React, TypeScript, Next.js

• Styling & Design: Tailwind CSS, shadcn/ui, translating Figma designs to production code

• State & Data: State management (Redux, Zustand, React Query), consuming REST/GraphQL APIs

• Quality & Testing: Jest, React Testing Library, Cypress/Playwright

• Architecture: Design systems, web accessibility (WCAG), frontend performance optimization

• Leadership: Code reviews, documentation, establishing conventions and best practices
  

Bonus Points If

• You've worked at an early-stage startup or been a first/early engineering hire

• You've built or maintained a design system (reusable component libraries)

• You've led frontend initiatives or been the technical lead for a frontend team

• You've worked with product analytics tools (Amplitude, Mixpanel) for data-driven development

• You've built internal tooling, dashboards, or data visualization systems for thousands of users

• You've worked directly with designers and can contribute to design discussions

• You're comfortable with rapid iteration and shipping MVPs

• You're curious about AI, e-commerce, or automation

• You've shipped side projects or contributed to open-source
  

Why Join Us

• Post-revenue company solving real problems for real customers

• Be the frontend leader—define our frontend culture and standards as we scale

• High autonomy and visibility—no boring tickets

• Your code reaches users within days, not months

• Strong engineering-first culture

• Shape both the product and the company
  

When Applying:

Feel free to send a short note about something you've built and why this role excites you. GitHub/LinkedIn/resume is great, but we care more about how you think and build!