Senior Growth Marketing Manager
Senior Growth Marketing Manager
Company Overview
Archera empowers organizations of all sizes to optimize their cloud costs through unique, short-term, insured GRI (Guaranteed Reserved Instance) and GSP (Guaranteed Savings Plan) commitments. Hundreds of customers rely on Archera's innovative FinTech solutions to increase their cloud ROI while accelerating revenue objectives and service agility.
Archera's unique cloud rate insurance products and free FinOps platform enable teams to accurately predict and plan infrastructure growth, maximize commitment-based savings, and hedge against market demands and evolving cloud service provider offerings and incentives. Archera works closely with Amazon, Microsoft, Google, and a broad network of software and services partners to help each customer execute upon a bespoke, financially-prudent cloud growth and success strategy.
Position Overview
Archera is looking for a Senior Growth Marketing Manager who is primarily a content operator — someone who owns the content engine from ideation through execution, with the range to support growth initiatives when it counts. This role is responsible for driving organic visibility and qualified pipeline through SEO/AEO, building and maintaining email nurture programs and automations, producing original content across formats, repurposing assets across channels, and creating high-value gated resources like playbooks and guides. About 30% of the role supports bookended demand generation campaigns and other growth channels in partnership with marketing leadership.
If you are a self-starter who has built content programs at a B2B SaaS company from the ground up, can write well, understand how organic search and answer engines are evolving, and know how to tie content to pipeline, this role is for you.
Key Responsibilities
- Own and execute SEO and GEO strategy (including keyword + topic cluster research, page optimization, and AI search visibility)
- Build, write, and ship original content from scratch across formats: long-form editorial (blogs, deep dives, guides), short-form copy (email, social, ad creative), case studies, and thought leadership, without waiting to be assigned topics
- Repurpose existing content across channels
- Design and build email nurtures and automations, including persona-based drip sequences and triggered workflows.
- Produce gated content pieces (playbooks, research reports, templates, and how-to guides) from concept through design brief, copy, and launch
- Collaborate on website messaging and landing page copy. Run A/B tests and CRO motions.
- Collaborate with SMEs across Product, Sales, and Customer Success to generate campaigns, customer stories, and use cases that fuel the content calendar
- Support demand generation campaigns across paid, owned, and earned channels
- Assist with other growth channel initiatives (webinars, co-marketing, partner content, events) as needed, contributing ideas and flagging opportunities.
- Track and report on content performance metrics (organic traffic, MQLs, engagement, asset downloads, pipeline contribution) and use data to iterate.
Qualifications
- 5+ years of experience in content, performance, or demand generation marketing at a B2B SaaS or technology company, ideally with experience at a scaleup or growth-stage company where you had to build rather than maintain
- Exceptional writing and editing skills: long-form editorial, short-form copy, email, landing pages, and gated assets
- Demonstrated track record of building and executing SEO and AEO/GEO programs that drove measurable organic traffic growth and pipeline contribution
- Experience building email nurture programs and automations in HubSpot (or comparable MAP)
- Strong understanding of modern search, including AI-driven discovery
- Data-fluent: comfortable in GA4, HubSpot reporting, or similar tools to track content performance and iterate based on what you find
- Strong familiarity and interest in AI optimizations in day-to-day work. Utilizing AI tools, building agents and automation, etc.
Nice to Have
- Background in fintech, cloud infrastructure, FinOps, or enterprise B2B SaaS
- Experience with video content, webinar production, or podcast content as a format you’ve operated (not just contributed to)
- Working knowledge of paid social and/or paid search (LinkedIn Ads, Google Ads), enough to write effective ad copy and understand what makes paid content work alongside organic
- Familiarity with ABM platforms, intent data tools, or marketing attribution tools (e.g., 6sense, Clearbit, Demandbase)
Benefits
- Competitive salary and equity package
- Comprehensive medical, dental, and vision coverage
- 401(k) plan
- Flexible PTO policy
- Remote-first culture
- Opportunity to shape and scale a category-defining FinTech platform