Senior Insights Analyst

Due to continued growth in our D2C business and growing demand for data-led insight to support our business decisions we are recruiting for a Senior Insights Analyst to join the D2C Insights team; the team that drives customer-focused, data-led decision making across our direct-to-consumer strategy, product, PR & content, and business development teams. The team are responsible for insights across customer research, customer feedback, market intelligence, competitor analysis, and data-driven insights. 

What you’ll be doing

The Senior Insights Analyst will be responsible for the end-to-end delivery of insights and analytics projects from initiation to delivery.  This is a hands-on analytical role where you’ll use customer, market and third-party data to help improve our commercial performance and our customer experience.  You’ll work closely with internal stakeholders (particularly colleagues in Product and Marketing) and senior managers to understand their challenges, develop appropriate analytical solutions and deliver compelling data-led narratives and recommendations.  You’ll also act as a subject matter expert for data-led insights, supporting more junior members of the team to develop their skills. 

What we’re looking for

• Graduate or postgraduate degree with a strong data and mathematical element (e.g. Maths, Statistics, Physics, Computer Science) or the equivalent work experience
• Previous experience working at a senior analyst level in a customer-led industry
• Proficient in SQL and working knowledge of one or more of the following: Python, R, SAS
• Proficient in the use of Business Intelligence tools and dashboard creation particularly Power BI 
• Advanced Excel skills
• Experience using digital analytics and customer experience tools such as Google Analytics, AppsFlyer, HotJar, Contentsquare
• Practical experience of statistical approaches such as AB and multivariate testing, and predictive techniques such as propensity modelling or clustering is desirable
• Experience in creating data-led narratives and stories for delivery to different stakeholder groups
• Some management or mentoring experience is desirable but not required.

About Us

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 644,000 customers using our award-winning platform propositions to manage assets totalling more than £103.3 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1,500 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for six consecutive years and in 2025 named a Great Place to Work®.

At AJ Bell you can expect a friendly working environment with a strong sense of teamwork, we have a great sense of pride in what we do, and this is reflected in our guiding principles.

Our perks and benefits

• Competitive starting salary
• Starting holiday entitlement of 25 days, increasing up to 31 days with length of service and a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 6%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by SimplyHealth
• Discounted private healthcare scheme and dental plan
• Free on-site gym providing a wide range of free classes
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Discounted nursery fees at Kids Planet on Exchange Quay
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Free parking at Exchange Quay (Subject to availability)
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Professional qualification support
• Talent development programmes
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals

Hybrid working

At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you’ll spend a minimum of 50% of your working time per month in the office. For new team members, an initial period will be full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues. 

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work. 

We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need. 

If you like the sound of the above or just want to know more about the company and the role, we'd love to speak to you.