Senior Internal Communications Manager

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.  

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

A bit about the role… 

Reporting to the Head of Colleague Communications, the Senior Internal Communications Manager works as an integral part of the colleague communications team, the wider Communications and Events team, developing and delivering internal communications programmes and plans that support Allwyn’s vision: to change lives every day – and our mission: to grow the National Lottery responsibly and champion its impact. You will play a key role in engaging with colleagues to drive delivery of our Annual Business Plans, including its commercial targets, and to create a culture that’s aligned to our values, making Allwyn a great place to work. 

What you’ll be doing…

• Drive colleague behaviour and engagement to support delivery of the transformation of The National Lottery, in line with Allwyn’s strategy, mission, vision, values and Annual Business Plans, by:
• Building trust between Allwyn’s leadership team, managers and colleagues using best practice, two-way communications
• Leading on development and delivery of colleague communications programmes, campaigns and plans, aligned to the annual colleague communications strategy and reflecting the requirements of the business and its teams;
• Leading on content creation and communication for business-wide events, including town halls, All Ins, celebrations and annual parties;
• Creating and managing compelling best-practice content across all internal communications channels, including leadership communications, colleague stories, recognition, operational updates, organisation announcements, change communications and transformation narratives;
• In partnership with the Colleague Experience & Engagement Lead, delivering communications activity relating to cultural, Allwyn Communities’ and engagement activities;
• Collating measurement of the team’s colleague communications activity, ensuring that the team uses data and insights to implement continuous communications improvement, aligned to Communications and Events Team KPIs
• Manage the editorial and sign-off process for all colleague communications content and manage the content calendar;
• Build strong relationships with key functions including People and Places, Strategy and Transformation, Retail and Digital, and their customer-facing teams, acting as a trusted adviser on all colleague communications;
• Create a community of ‘empfluencers’ across Allwyn UK and drive their engagement with external social media channels and advocacy for Allwyn’s UK mission, vision and values;
• Work with colleagues across the Communications and Events team and the Chief Impact Officer’s broader team and our external agencies to shape engagement content for our external channels to support our employer brand and EVP;
• Work closely with colleagues across the Communications and Events team, the Chief Impact Officer’s broader team and the Allwyn Group Communications team to support a joined-up approach to content and communications into the UK, including managing effective sequencing and ensuring consistent and relevant messaging;
• Work in close partnership with the Business Continuity team when the BC process is activated, ensuring colleagues are engaged and informed to promote safety and return to operational continuity;
• Stay ahead of new developments and implement best practice in internal communications to ensure that channels and contents activate, engage and entertain colleagues (Fast, Accessible, Social and Timely);
• Deputise for the Head of Colleague Communications in their absence, working with the Comms Department Senior Leadership Team, managing Colleague Communications team budgets and supplier relationships, and maintaining stakeholder engagement, overseeing delivery of Colleague Communications activity to agreed plans.

 What experience we’re looking for…

• Strong relationship and stakeholder management abilities, with expertise in influencing at all levels of the organisation by providing compelling advice;
• Experience in dealing with ambiguity, conflicting agendas and changing priorities, and providing a responsive and consistent approach to stakeholders;
• Experience in embracing, leading and driving change across a complex environment;
• Ability to provide and receive complex, sensitive information and use persuasion, influencing and negotiation skills with senior leaders, individuals and groups;
• Demonstrated excellence in developing and agreeing communications programmes, campaigns, plans and events, including agency and supplier management, to engage colleagues and support the delivery of business strategies, plans and objectives;
• Experience of excellence in content creation and delivery across a range of internal communications channels, deploying a range of tools and techniques;
• Ability to work effectively as a senior member of a communications and events team, as well as delivering work independently as required;
• Implementation of emerging best-practice to improve colleague communications, based on trends, data and insights;
• Willing to work on site, three days per week.

About us:

‍We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. 

• Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
• Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence
• Sustainability – Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this
• Inclusion and accessibility – We are making all parts of The National Lottery inclusive – whether you play a game in a store or online. 

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help. 

An inclusive reward offering with wellbeing at the centre…

At Allwyn, we’ve put together a range of inclusive benefits and policies to support our colleagues at every stage of their lives and careers.

Here’s a list of some of the fantastic benefits we offer…

• Company bonus scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Complimentary Private Medical
• Life Assurance
• Enhanced Maternity & Paternity leave
• £500 wellness allowance
• Access to nutritional advisor and personal trainers
• Discounted Health Assessments
• Complimentary Financial coaching

Our benefits and policies reflect our commitment to wellbeing and inclusivity and are enhanced with features that benefit our colleagues (and their families). By offering a variety of benefits that support our colleagues, we continue to create a place of work where people feel rewarded and can succeed.

A place of belonging…

We want to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace.  All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications.  Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.