Senior Manager, APJ Field Marketing
Senior Field Marketing Manager
As a Senior Manager, APJ Field Marketing, you will be responsible for developing and executing localized marketing strategies that drive both new business pipeline and customer expansion. This role requires a marketer with expertise in B2B SaaS to lead field marketing campaigns, build strong regional communities, and execute innovative events. You will adapt global programs to fit the specific needs of the APJ market, while partnering with sales and regional teams to pioneer new approaches for driving growth
Responsibilities
- Partner with sales leadership and stakeholders to develop and execute a differentiated marketing strategy for the APJ region.
- Build and manage marketing campaigns that create new opportunities, engage prospects, and advance pipeline opportunities to support revenue growth.
- Develop and execute 1:1, 1-many, and industry-specific marketing programs, both virtual and in-person, to drive demand generation and pipeline contribution.
- Collaborate with Sales, Partner Marketing, and Regional Partner Account Managers to drive new logo acquisition through channel partners.
- Act as the primary marketing resource for regional Sales and Sales Engineering teams, ensuring alignment on objectives and strategies.
- Continuously track and report on program performance, adjusting plans using data insights to optimize results.
- Manage budget, ensuring effective allocation of resources while strategically optimizing spend to maximize ROI and align with broader business goals.
Required Qualifications and Skills
- 7+ years of B2B SaaS Field Marketing experience, with a proven track record of driving pipeline growth in APJ region.
- Ability to adapt to the dynamic nature of a growth company and its evolving priorities.
- Problem-solving and analytical skills, using data to measure and optimize campaign performance and ROI.
- Expertise in managing marketing budgets to maximize ROI and drive efficiency.
- Proficient in marketing platforms such as Salesforce, Marketo, and 6Sense, as well as G-suite, Slack, and other communication tools.
About Us
Sumo Logic, Inc. helps make the digital world secure, fast, and reliable by unifying critical security and operational data through its Intelligent Operations Platform. Built to address the increasing complexity of modern cybersecurity and cloud operations challenges, we empower digital teams to move from reaction to readiness—combining agentic AI-powered SIEM and log analytics into a single platform to detect, investigate, and resolve modern challenges. Customers around the world rely on Sumo Logic for trusted insights to protect against security threats, ensure reliability, and gain powerful insights into their digital environments. For more information, visit www.sumologic.com.
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