Senior Manager, Brand Strategy
Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.
*Banking services provided by MVB Bank, Inc., Member FDIC
As Credit Karma continues to scale, we are looking for a Senior Manager, Brand Strategy to ensure our brand strategy is clear, durable, and actionable — and that it meaningfully shapes how the brand shows up across campaigns, channels, and experiences over time. This role sets strategic direction for the Credit Karma brand, builds brand strategy capability across the organization, and leads a high-performing team of Brand Strategists.
As part of Intuit, this role also ensures Credit Karma’s brand shows up clearly and cohesively alongside Intuit and Intuit partner brands. The Senior Manager will partner closely with teams across the Intuit ecosystem to drive alignment where our brands intersect, while maintaining a distinct and differentiated Credit Karma brand in the market.
What you'll do:
- Own and evolve Credit Karma’s brand positioning, narrative, and messaging frameworks, ensuring they are clear, durable, and actively used to guide decisions across campaigns, channels, and experiences
- Set strategic direction for how the Credit Karma brand shows up in market—both independently and alongside Intuit and Intuit partner brands—bringing principled judgment to complex brand, naming, and messaging decisions that balance long-term equity with near-term business needs
- Ensure brand strategy meaningfully shapes work from the start by embedding strategic thinking early in briefs, planning, and concept development
- Partner closely with Creative leadership to provide clear, provocative strategic direction that inspires breakthrough creative and raises the bar on execution quality
- Collaborate with Integrated Marketing and Social Strategy to translate brand strategy into cohesive, intentional cross-channel execution, reducing rework and late-stage misalignment
- Lead and develop a best-in-class team of passionate, data-driven Brand Strategists (4 individuals), setting clear priorities, managing capacity, and building strategic rigor, confidence, and influence across the team
- Build strong, trusted relationships with senior cross-functional partners across Creative, Integrated Marketing, Social Strategy, Growth, Product Marketing, Research, and Analytics, influencing without authority to drive alignment and momentum
- Ground brand strategy in insight by partnering with Research and Analytics to bring customer, market, and cultural learning into decision-making, and by using in-market performance to evolve brand frameworks over time
What's great about the role:
- Work at a mission-driven company helping people make real financial progress — from getting out of debt to buying their first home
- Opportunity for outsized impact by shaping the strategic foundation of one of the most recognized brands in personal finance
- Lead and grow a talented Brand Strategy team while partnering with best-in-class creative and marketing leaders
- Influence some of Credit Karma’s most important brand and product initiatives
What we are looking for:
- 8+ years of experience in Brand Strategy, Creative Strategy, or Brand Planning roles, working directly with creative teams (in-house and/or agency)
- 3+ years of people management experience, leading and developing high-performing teams
- Demonstrated leadership on brand strategy and narrative frameworks that have shaped real work in market
- Strong strategic judgment, with the ability to make principled decisions in ambiguous environments
- A proven track record of using qualitative and quantitative data to inform strategy and decision-making
What we would like to see:
- Experience influencing senior stakeholders and cross-functional partners without direct authority
- Excellent verbal, written, and interpersonal communication skills
- Ability to translate insight into clear, usable frameworks that teams actually adopt
- Comfort operating at both altitude (vision, narrative, positioning) and detail (briefs, messaging, execution)
Pay Transparency Notice:
Credit Karma’s mission of championing financial progress for all starts from within. That’s why we implemented role-based compensation, which ensures people who are in the same role receive the same pay with variations for geographic location only. It’s all part of a more comprehensive DEI strategy that helps level the playing field. The base salary for this role is $261,000, plus equity and benefits.
Benefits include:
- Medical and Dental Coverage
- Retirement Plan
- Commuter Benefits
- Wellness perks
- Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
- Education Perks
- Paid Gift Week in December
Equal Employment Opportunity:
Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.
Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.
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