Senior Manager, Content and Social
Our Mission
At Vertical Aerospace, we are pioneering the way for electric aviation. The Valo, our eVTOL (electric, vertical, take-off and landing), 'zero emissions' aircraft will set a new safety standard for how we will navigate the sky.
We won't realise our mission following the same legacy processes and traditions our predecessors followed, instead, we want to 'redefine' aerospace best practices. We are growing quickly from a prototype business to a scaling SME, and the next few years will be critical to our success and delivering on our ambitious goals. Valo is targeting airliner-level safety certification in 2028 ahead of entering service with our airline and operator customers.
What to Expect
We are seeking a strategic and creative Content Lead to build and execute our content engine – turning our brand, progress and potential into compelling content to engage financial, aerospace and consumer audiences across all our marketing channels.
This role sits at the intersection of strategy, storytelling and execution (approximately 30% strategy / 70% execution). You will spearhead the narrative and content that positions Vertical as the category leader, ensuring every campaign, milestone, event and announcement strengthens conviction in our trajectory.
You will collaborate closely with Commercial and IR and work alongside our in-house designer and social lead to maximise engagement and impact across all channels. This role reports into the Head of Marketing & Communications.
Advanced air mobility is shifting from promise to reality. The story we tell now will shape how the market values what comes next.
Location: Bristol (Hybrid)
What You'll Do
1. Audience Strategy
Define and own Vertical’s content strategy across priority audiences/channels.
Ensure messaging ladders directly to commercial and capital objectives.
2. Content and Partnerships Engine
Lead the creation of high-impact, platform-native content across social (“thumb stopping” content on LinkedIn, Instagram, TikTok, YouTube), in person activations, executive thought leadership and long-form storytelling
Develop creative campaigns, identify and secure partnership/sponsorship opportunities to amplify our story and reach
Own the content calendar - balancing BAU, milestone moments, creative campaigns and experimental ideas
Manage end-to-end production pipeline
Oversee and brief agencies, videographers, photographers and freelancers, leveraging network of your own
Work closely with in-house team to maximise reach and engagement
3. Budget & Agency Management
Manage external creative partners and production budgets
Ensure commercial alignment of spend
4. Performance & Optimisation
Leverage AI tools and analytics to optimise performance across channels
Provide regular reporting and recommendations
5. Competitive & Market Intelligence
Monitor competitor positioning
Identify narrative gaps and opportunity areas
What You'll Bring
Demonstrable experience in crafting and executing content strategies in either content, communications or narrative roles
Experience in a scale-up or high-growth sector
Proven ability to translate technical complexity into compelling storytelling
Agency and budget management experience
Strong editorial judgment and executive presence
Comfortable operating in high-visibility, fast-moving environments
Ideal Background
Challenger brand or disruptive technology experience
Who will thrive here
You think in story arcs, not posts.
You’re as comfortable with engineers as you are with executives and investors.
You understand that narrative drives conviction — and conviction drives value.
What can you expect from us?
We're on a mission. Where others see limits, we see opportunity, and we work at pace. Working at Vertical isn't your average role but for those seeking a challenge, a flexible, supportive organisation and an incredible team; working here is an opportunity to do the best work of your career.
Our approach promotes ingenuity and courage, while our environment builds success through diligence in safety and being open in the way we work. The only way we're going to assure the next chapter of aviation history is by working as a team, relentlessly, towards our goal.
Our benefits
Our people matter - we're not going anywhere without them. Which is why our company benefits go beyond the essentials.
26 days holiday, plus bank holiday
5 extra days per year to buy (or sell)
5 extra days holiday when you get married or enter a civil partnership
Additional 4% of your salary to spend on extra benefits
Award-winning digital health and wellbeing service (Help@Hand)
Company performance based bonus - rewarding company and individual performance
Company Share Scheme - open to every Vertical employee
Company Pension Scheme - 5% and we match it
Breakfast on us, every day
We may just be the hardest job you've ever had, but we're confident it will be the most rewarding. Join the team today and help us shape the future of Advanced Air Mobility.
Disclaimer Statement
We encourage you to apply even if you may not have all the experience listed in the advert. We recognise that talent comes in various forms and we are committed to providing opportunities that create an environment of growth, diversity, and inclusion for everyone. As part of our desire to review and make our processes fair, we may ask you questions related to these aspects during the application process. For more information on how we will use your data, see our Legal section.