Senior Manager, Integrated Marketing
Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.
Newsweek is seeking a senior, commercially focused marketing leader to lead integrated marketing strategy and execution in direct partnership with the Sales organization. This role owns the pre-sale marketing and RFP process for cross-platform partnerships, translating client and revenue priorities into compelling, executable go-to-market solutions across digital, social, print, experiential, video, and emerging platforms.
This is a highly cross-functional, hands-on role that sits at the intersection of sales, product, editorial, research, and creative. The ideal candidate is both strategic and executional, able to independently drive complex RFPs, shape integrated partnership narratives, and deliver high-quality, executive-ready materials that directly impact revenue growth.
You will have the ability to work from home anywhere in the UK or from our London office.
Responsibilities:
Integrated Marketing & Pre-Sale Strategy Leadership
- Own integrated marketing strategy for enterprise and strategic client partnerships, supporting Sales across the full pre-sale lifecycle.
- Translate client business objectives into cohesive, cross-platform partnership strategies that align with Newsweek’s audience, editorial authority, and commercial offerings.
- Act as the central marketing lead for complex, multi-platform RFPs and proactive proposals.
RFP Strategy & Sales Proposal Leadership
- Own the end-to-end RFP and proposal process for B2B and brand partnerships, ensuring clarity, consistency, and on-time delivery.
- Lead RFP intake and kickoffs, aligning on objectives, audience, KPIs, scope, timelines, and decision criteria.
- Develop insight-led, differentiated partnership concepts that balance creativity, feasibility, and revenue impact.
- Partner closely with Sales, Editorial, Product, Research, Studio/Creative, and Ad Ops to scope solutions and confirm executional viability.
- Maintain a repeatable RFP workflow, including timelines, ownership, approvals, and version control.
- Build and maintain a scalable library of reusable RFP assets, including case studies, audience insights, proof points, and modular packaging language.
Sales Enablement & Go-to-Market Execution
- Develop integrated sales materials including pitch decks, one-pagers, positioning frameworks, and custom client narratives.
- Ensure consistency and clarity across all sales-facing messaging, aligned to Newsweek’s go-to-market strategy.
- Proactively identify opportunities to evolve packaging, positioning, and storytelling based on sales feedback and market demand.
Content Development & Thought Leadership
- Lead development of B2B content such as case studies, white papers, and thought leadership assets that support pre-sale and client retention.
- Establish clear frameworks for case studies that demonstrate performance, insight, and client value.
- Serve as a final reviewer for sales-facing content to ensure strategic alignment and executive polish.
Campaign & Performance Support
- Partner with Sales on targeted B2B and account-based marketing initiatives that support pipeline development and renewals.
- Support campaign execution and measurement in HubSpot, including audience targeting, reporting, and optimization.
- Synthesize performance insights and feedback to inform future proposals and integrated strategies.
Requirements:
- Significant relevant experience in integrated marketing, sales enablement, commercial strategy, or brand partnerships.
- Proven experience leading complex RFPs, brand proposals, and pre-sale strategy for enterprise or strategic clients.
- Experience working with both major holding companies and independent ad agencies.
- Strong command of audience, research, and performance data, with the ability to translate insights into clear, compelling narratives.
- Ability to connect data, storytelling, and product offerings into commercially strong, client-facing solutions.
- Excellent writing, presentation, and communication skills, with experience developing executive-ready decks and proposals.
- Highly collaborative and comfortable working cross-functionally with Sales, Product, Editorial, Research, Creative, and Ad Ops.
- Strong project management skills with the ability to manage multiple deadlines, stakeholders, and deliverables at once.
- Proficiency in HubSpot, PowerPoint, Excel, and related marketing and presentation tools.
- Experience operating in a media, advertising, or complex B2B environment with multiple platforms and stakeholders, including both major and independent ad agencies.
- Bachelor’s degree in Marketing, Communications, Business, or a related field required.
Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.