Senior Manager, Lifecycle Marketing

Senior Manager, Lifecycle Marketing

Location: Ideal candidate is located in the NYC area with ability to work in office 1-2 days a week.

Who Is Parsley Health?

Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest healthcare company helping people suffering from chronic conditions find relief with root cause resolution medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.

The Opportunity:

Parsley Health is looking for a Senior Lifecycle Marketing Manager to own the full lifecycle experience across email and SMS, from first touch through long-term retention and advocacy.

This is a senior, highly technical, hands-on role for a lifecycle marketer who is deeply experienced in Customer.io and comfortable owning every aspect of lifecycle execution. You will design, build, test, deploy, and optimize complex, event-driven journeys across all of our products.

You’ll own both pre-sale and post-sale lifecycle strategy, with clear accountability for engagement, conversion, retention, and referral performance.

What You’ll Do: 

• Pre-Sale Lifecycle Ownership
• Own all pre-sale lifecycle marketing strategy across email and SMS, built and executed in Customer.io
• Design and build event-driven journeys for: newsletters and lead magnet programs, promotional and seasonal campaigns, appointment confirmation and reminders, nurture, abandoned cart, and conversion flows across all products
• Optimize journeys to increase engagement, appointment bookings, and purchases
• Post-Sale Lifecycle Ownership
• Own all post-sale lifecycle marketing strategy across email and SMS in Customer.io, including: member onboarding and activation flows, engagement and retention programs, NPS, referral, and ambassador journeys
• Incorporate feedback from the Member Experience (MX) and sales team into lifecycle logic, segmentation, and messaging
• Technical Execution & Experimentation
• Personally build, QA, and deploy lifecycle journeys
• Work comfortably with events, attributes, triggers, and conditional logic
• Own lifecycle experimentation strategy: A/B testing subject lines, content, timing, logic, and offers
• Iterating based on performance and behavioral signals
• Reporting & Optimization
• Own lifecycle reporting and insights across all campaigns
• Monitor engagement, conversion, and retention metrics
• Identify drop-offs and data issues within journeys and resolve them
• Translate insights into concrete optimizations and roadmap improvements

What You’ll Need: 

• You have 5–10 years of lifecycle marketing experience and are deeply hands-on
• You have significant experience building in Customer.io (not just managing it)
• You’re comfortable working with event-based data models and debugging lifecycle flows
• You’ve personally owned lifecycle campaigns end-to-end: design → build → test → deploy → optimize
• You have strong copy instincts and can write effective, member-centric lifecycle messaging
• You’re analytical, detail-oriented, and obsessive about journey quality
• You enjoy working cross-functionally with Product, Engineering, and Member Experience teams
• You’re excited by healthcare, behavior change, and improving long-term member outcomes
• Deeply passionate about root-cause healthcare and empowering people to stay well
• Familiarity using a MacBook, Google suite, Slack and Zoom

Benefits and Compensation:

• Equity Stake
• 401(k) + Employer Matching program
• Remote-first with the option to work from one of our centers in NYC or LA 
• Complimentary Parsley Health Complete Care membership
• Subsidized Medical, Dental, and Vision insurance plan options
• Generous 4+ weeks of paid time off
• Annual professional development stipend
• Annual wellness stipend

Parsley Health is committed to providing an equitable, fair and transparent compensation program for all employees.

The starting salary for this role is between $120,000 / $150,000, depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with candidates during the process.

At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. 

Important note:

In light of recent increase in hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @parsleyhealth.com email address to guide you through our interview process. We look forward to connecting!