Senior Marketing Analyst

About Kape Technologies

Kape is a cybersecurity company focused on helping everyone have a better digital experience with greater privacy and protection.

With over 1000 experienced individuals across ten global locations, including the UK, Israel, Germany, Romania, France, the Philippines, USA, Singapore, Hong Kong, and Cyprus, the Kape team is guided by a single mission: to create a more secure and safe world.

Job Summary

In this role you will make a huge impact, influencing business decisions relating to millions of customers every day. You’ll work with great people on projects across the company, and play a pivotal role in supporting strategic business initiatives through data analysis, experimentation and development of metrics and dashboards.

Core Responsibilities

• Act as a strategic partner working in cross functional teams to grow the extent of data-driven planning and decision making in specific areas, specialising in Retention and Marketing analytics.
• Turn data into insights, predictions, and actionable recommendations, delivering clear business value to your cross functional teams in their business challenges. 
• Deliver impactful insights and recommendations using compelling visualizations in user-friendly dashboard designs. 
• Help to design and analyze A/B experiments to improve retention outcomes.
• Work in partnership with Data Engineers and Analytics Engineers to define requirements for foundational datasets that can support downstream analytics and reporting. 
• Drive optimization and efficiency in all you do and challenge the status quo for the team’s processes'. 
• Contribute to the planning & execution of Retention Pillar analytics growth within the organisation - as a group of people, as a partner within cross functional teams and as an enabler to support others to self-serve their data and insight needs. 

Core Requirements

• Are passionate about data and using it to influence business decisions. 
• Have 3+ years of experience in a Senior Data Analyst / Business Intelligence Analyst role. 
• Adept at integrating with the business to truly understand their business challenges, defining how data can help and integrating it at the earliest opportunity to increase data driven decision making. 
• Have strong business acumen and a business-first approach to problems. 
• Have a track record of delivering clear business value from data through fit for purpose and actionable insights.
• Are an excellent communicator and use storytelling to bring insights to life and make connections on the business level. 
• Have outstanding analytical skills - from unearthing valuable insights through querying data to creating compelling visualisations for ease of understanding.
• Are organized and able to lead complex projects with multiple user stories and dependencies. 
• Have knowledge in designing, executing and evaluating A/B experiments - able to provide recommendations on next steps through iterations of the tests.
• Strong problem-solving skills and ability to think out of the box. 
• Strong stakeholder and management skills
• Thrive on uncovering synergies and efficiencies in your work, the work of the team, and beyond. 
• Seek a fast-paced environment where you will make an instant impact.
• Want to work alongside other intelligent and passionate people
• You are fluent in English.
• High proficiency in SQL and/or other querying languages.
• Hands on experience in PowerBI

Nice to Have

• Data science experience (e.g.predictive analytics, machine learning).
• Have strong experience in presenting actionable insights to business stakeholders
• You are comfortable talking technology and communicating with developers on technical topics.